Enter The Conversation In Their Minds
Slipstream marketing is a great way to combine print and digital marketing techniques to really enter the conversation in your customers’ minds. By aligning with an event that is familiar to them, you’re more likely to get their attention and response.
Slipstream marketing could be based on a current event, like the Olympics, an election, a local community event, or a popular culture reference. Or more simply, the change in seasons. Or maybe even a slap across the face at an award show. Have you seen the memes???
At this time of year, as spring is approaching, people feel like they are coming out of hibernation. The cold, dark days of winter have passed, and they are getting back to regular routines and dining out more frequently. Now’s the time to pounce.
Use Seasonal Marketing To Your Advantage
Here’s an example of slipstream marketing we did that was tied to a seasonal May event, Cinco De Mayo – it encourages customers who have already spent money in the business to come back again sooner than they might have otherwise. The back gives them more information on how to redeem it on their next visit (including a tight expiry date) and the opportunity to enter a contest by providing their contact information. This helps the business grow their customer list.
Print marketing is one of the oldest and most effective forms of marketing. It’s still one of the most effective ways to reach out to customers who might not be engaged with your business through other methods.
The key to using print media effectively is understanding your audience and what will appeal to them. When you combine different techniques, slipstream marketing, bounce back promotions, and digital channels, there’s an even more powerful impact. Don’t be afraid to try something new – like using print media in an unexpected way. You might be surprised at how effective it can be.
Use Marketing Campaigns To Bounce Them Back In
Bounce back promotions are my favorite way to use print media to increase customer engagement and loyalty. When used effectively, bounce back promotions can generate impressive results for businesses because they focus on retaining the customers who already like and use your business.
Bounce backs encourage a faster return to purchase again because they reach customers who already know you – and can be encouraged to return sooner, spending more money. By enticing them with a special offer or discount after they have paid their bill, you can encourage them to come back and buy from you again.
One of the most popular bounce back promotions we do for our clients are Spring-related scratch off promotions. This seasonal campaign allows you to choose a variety of prizes and add curiosity and excitement to your customer experience. Best of all, they need to bring them back to scratch them and see what they have won.
The Biggest Bounce Back Winner Of All Time!
Another perennial success and we’ve used it for clients at every time of year with amazing results – is a No Peeking Promotion. It’s really a scratch off in a different format. Their prize is hidden inside the envelope, and they can’t open it until they return again.
The sample below from Sluggo’s had an 82% redemption rate (which is UNBELIEVABLE) and increased his sales by $110,128. That’s a nice boost in sales by anyone’s standards!