We’ve all been there, right? You spend a bunch of money, put in a lot of time and effort to get new employees to fill out applications, and then set up an interview.
You clear your schedule, rearrange appointments, clean the office, start getting excited at the prospect of hiring the next superstar that’s gonna shine like Halley’s comet from day 1. You’re as excited as a 12-year-old kid on Christmas morning waiting for that new Red Ryder BB Gun that you asked Santa for, hoping to find it under the tree.
And then what happens? No bb gun…oh, I mean the employee doesn’t show up. (Sorry, I faded back to an early childhood memory). But, it just plain sucks! Why, why do they do that?
I could talk about the ten thousand reasons why they don’t show up, but you want to focus your energy on getting the good ones to your business. In last week’s edition of Mike’s Marketing Minutes, I talked about getting the right message in front of the right prospect, which is your best potential for a new employee. It’s a marketing task, just like finding, attracting, and convincing a new customer to try your business. You can check out that blog post here.
But what happens after you find them? Unfortunately, your job isn’t over. You have to make sure they show up. There are a couple of tips and tricks you can do to make sure that they are excited and know exactly what you want them to do. Being clear about it is important.
And, one of the most important details to getting new applicants to show is to make sure all your information and reviews online are in tiptop shape. What I mean by that is:
- Your Google Business Listing is showing all the correct information, such as: name, address, phone number, etc.
- Your online reviews are all answered. It shows you care, and you have a good star rating. Nobody wants to work in a place where the customers are constantly complaining about it.
- Your website is up to date and is showing accurate, current information.
These are just a few of the things you can do to help ensure that the right applicant actually makes it to the interview. In my video this week, I go over six more ideas for you. I know it’s difficult out there right now finding staff, so we want to help however we can.
Remember, getting the right message in front of the right prospect and convincing them to take action is a marketing task. That’s the way you should view finding and attracting new employees to your business. And you should always be looking for that next superstar for your business.
Watch this week’s video to get the six tips to get them to show up!