The Holidays are getting closer and closer, can you feel it? It’s a little different this year. Halloween is next weekend, then we slide right into Thanksgiving, and then the race is on to Christmas. Then, it’s a short jump to the New Year.
I know things are strange with the Pandemic for your business, but people are still going to be celebrating the holidays with their family, friends, and coworkers. It might just look different than last year. Which means you, as a business owner, have to adapt.
Bill Glazer, one of my marketing mentors, once told me a saying he learned very early in his career. Dig The Well BEFORE You Thirst. I often quote it. Now’s the time to make plans to take advantage of the upcoming seasonal business.
You need to ask yourself – What are my plans to capitalize on this holiday season?
The great copywriter Robert Collier’s best principle was, enter the conversation already taking place in the prospect’s mind. The holiday season is an important use of this idea because most people really get caught up in “holiday thinking,” earlier and for longer spans than ever before. Even right now, with a looming election and the possibility of a second wave.
We all need the distraction that the holidays bring, and your customers are looking to celebrate.
In this week’s edition of Mike’s Marketing Minutes, I give you eight, down-and -irty strategies to promote Holiday Parties for your business in the middle of a Pandemic.
As youngsters, Thanksgiving was a two-day deal. The holiday, then the big Christmas shopping day the day after. You went downtown; there was a tree lighting at the big department store. Then, pretty much everybody went back to work and forgot about Christmas until around mid-December.
Now, the retail stores start weeks before Black Friday and carry over into the following week with Cyber Monday. The marketing and media hype that leads up to Black Friday starts well at the beginning of November, not the end. Not to mention that now Thanksgiving through New Year’s is one long, uninterrupted diversion.
This requires advance planning and lengthy marketing campaigns on your part. For Halloween linked promotions, you start October 1. For Thanksgiving, November 1. For Christmas, right after, or even toward the end of your Thanksgiving campaign.
Do you have a detailed, week by week, day by day plan? A series of mailers, e-mails, no peeking, holiday giveaways, VIP clubs… ? Are you ready to push the go button?
Remember, panic marketing DOES NOT WORK.
To help you out with your holiday party planning, here are eight strategies you can use to help your customers celebrate and grab more business, even in the middle of a Pandemic.