You can apply the same technique and experience to your online business presence. Here is what you need to do:
Step 1: Google the name of your business
Step 2: Observe what sites come up before yours (if your website doesn’t come up first, you have a problem with your website. Call your niece, nephew, son, dishwasher, whoever did your website and tell them you have an issue).
Step 3: See if ALL the information on your Google Business Listing (on the right side of the page) is correct, filled out correctly, and what your star rating is, and read the first 10 reviews. (THIS ONE WILL HAVE THE BIGGEST IMPACT ON YOUR NEW CUSTOMER ACQUISITION MARKETING STRATEGY ONLINE. MAKE SURE YOU CLAIM AND OPTIMIZE IT).
Step 4: What other sites come up on the first page on Google? Your review sites, social media sites, your competitors? Take note because this is big-time important – it’s what your new customers see.
Step 5: Start clicking on everything on page one when you Google the name of your business in your area. What do you find? Is everything mobile-friendly on your phone, iPad, etc.? What do all the websites that list your business on page one of Google say about you?
Step 6: Click on your own website. What do you see? Can you find the address, phone number, menu, and list of services easily? Is it a happy site or a sad site? (Sign up for a FREE Strategy Session below with one of my Web Marketing Experts to find out what I mean about this).
Step 7: Now, Google your industry in your local area. Ex. “Restaurants near me,” “Auto Shops near me,” “Clothing stores near me.” Where do you rank? Do you see your Google Business Listing on the map? You will only see 3. How many ads are your competitors running above the map section? Who are they? What do they say?