I have been a good business owner all year long. I have worked long, hard days, some weekends, some holidays, and maybe even while I sleep. For that alone, I think I deserve to be on Santa’s “good” list!
I have done a good job providing great products and a WOW experience for my customers each day.
I reward my best customers with gifts and surprises from my business every month.
I create my marketing calendar each year far in advance and do not market in panic mode.
I understand whoever can afford to invest the most to acquire a new customer wins.
I communicate with my customers frequently using multiple forms of media to convey fun and valuable information about my business. Sharing things that will enhance their lives. Making them laugh, cry, and utter “hmmmm…”
I NEVER get boring with my marketing, my business or become complacent in my business.
I also care about my community. And I make every effort to support local charities.
And I respect, encourage, teach, invest my time and give frequent praise to my employees for the great job they do each day. Because I know without them I don’t have a business.