It’s no secret that restaurant sales tend to slow down in the summer. The warm weather, barbecues, parties, vacations, and students out of school will keep people from thinking about your restaurant and dining out. This can be a real challenge if you want to maintain sales levels through this time of year.
There are a few things that you can do to beat the heat and grow your restaurant’s sales; all is not lost. But, it will take a little more effort and encouragement to create a reason or incentive for customers to come in and spend money.
With the right restaurant marketing summer plan, you can beat the heat and grow your sales. But you have to prepare for it now.
Plan to target your existing customers who know and love you. They just have other things drawing their attention through the summer holidays. If you don’t already have a robust database of customer contact information, then start building it. The old-school way is to have a raffle, and entry requires name and contact info. Now, the most popular way is loyalty programs.
Simply choose a way to collect the information you need so you can use it to send them special offers. Entice them in with special events, live music, seasonal ingredients, and special menus. If you have a list of your current guests, use it to reach out to customers who haven’t been to your restaurant in a while and offer them a special offer to return in the summer months.
As the weather warms up, it is even harder to convince people who have never been to your restaurant before to come in. There are so many other activities to choose from. Focus on your current customer base. It takes less effort, it’s less expensive, and your customers will be far more responsive.