Do This To Increase Marketing Response

In today’s video, I am at our print production facility talking with our production manager, Crystal. We own a separate print production office where we do all of our print marketing. We have a shiny, brand-new, laser production printer that does some really cool things for marketing pieces for our clients. I want to [...]

By |May 17th, 2019|Newsletter|Comments Off on Do This To Increase Marketing Response

Is Print Marketing Dead?

Let me ask you a question... is print dead? Does anyone open their mailbox anymore? (Not their email inbox, but their physical mailbox.) Last time I checked, print mail was still the highest-rated media for deliverability and open rates: Print delivery rate for a piece from the post office to your customers mailbox - 98% [...]

By |May 10th, 2019|Marketing, Newsletter, Restaurant Marketing|Comments Off on Is Print Marketing Dead?

Do You Know Why Your Customers Choose You?

Two marketing professors from the Berkeley School of Economics asked this question of more than 2,000 senior executives from around the world over a four-year period, surveying multiple industries. Specifically, they wanted to know what factors accounted for each company’s competitive success. For what reasons do customers choose them over their immediate competitors? Almost [...]

The One Word In 2019 That Will Make You Millions

The one word you need to know this coming new year to make millions for your business is SPEED! Money loves speed. Opportunities and wealth flow to those who are quick to market and can implement and get things done quickly. Easy to say, hard to do. There is plenty of proof of this [...]

The One Word In 2018 That Will Make You Millions

The one word you need to know this coming new year to make millions for your business is SPEED! Money loves speed. Opportunities and wealth flow to those who are quick to market and can implement and get things done quickly. There is plenty of proof of this concept from many of my clients. [...]