Own a restaurant? Auto Repair Shop? Retail store?
I hate to break this to you, but your job isn’t to market your products. I have one word for you if you think you have the only “thingy” that no other company does…AMAZON!
So to make yourself stand out from the herd and not succumb to a bloody price war (especially with the big corporate chains, which you would lose), you need to become a marketer of a memorable customer experience for your business.
Learn to market an experience for your customers that is so over-the-top wonderful that they cannot help but tell their family, friends, and everyone they know they must run to try your business. That’s the best marketing: ecstatic customers with big mouths and active social media accounts.
Watch this short video I shot in the Mouse’s (Mickey) own backyard on how to train your staff to deliver a mouse-worthy experience. And elevate your business to a “Disney” level.
Video highlights:
00:29 37 Degrees! Ouch.
00:55 The power of being different.
01:23 Go big or go home.
01:40 An effective technique for training your staff to deliver excellence.
02:34 How to make Mickey proud.
Michael Thibault
Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.