I hope you are doing well and getting ready for the holidays. Despite our current situation, make the most of this holiday season!
I was looking at some old marketing the other day, good to review what has been proven to work before and adapt. There was an old program on investing called 7 STEPS TO 7 FIGURES. In the program, the author makes this statement: “It’s not the stocks you pick that make you rich, it’s that you choose to invest in stocks.”
This premise is correct for long-term, blue-chip stock investors. But it contains a much bigger ‘secret.’ In abbreviated form, here it is: “It’s not the specific actions you take that make you rich as much as it is that you take a lot of actions.”
In today’s world, there is no magic bullet. There isn’t just one thing that you can do to get more customers that will make you rich. There are way too many distractions for your customers today to only be using one method to capture their attention. Your customers and potential customers are continuously being bombarded with tens of thousands of marketing messages through multiple media channels every day.
I found an AWESOME marketing strategy inside a carton of eggs I bought at the grocery store.
Click the video below to see the exact marketing piece if found inside this egg carton.
It’s very cool, and you can adapt it to your business, especially right now for the Pandemic!
It’s a lot tougher than it used to be to get and keep someone’s attention. It isn’t getting easier with the younger generation either. You need to take massive action using multiple media channels.
Having a print component to your marketing is ESSENTIAL in today’s environment. Especially during the Pandemic for this simple reason: to continue to cement your relationship and communicate with your customers for every carryout, delivery, curbside pick-up, contactless oil change you make.
DON’T LET A MARKETING OPPORTUNITY PASS YOU BY!
You need a system that uses multiple media channels to reach your customers and potential customers on a consistent basis. You need to be doing 10 things that each bring you 10 customers. There isn’t one thing that will bring you 100 new customers in today’s market. That just isn’t reality.
I always get the question from new clients – do I really need to do print marketing and email marketing? YES. You need to do it all. Test and test again. This is how you become successful with your marketing. Test, evaluate, tweak, and replicate. Good formula for success. That’s what we do at DFY.
One of the most successful marketing pieces you can do for your business right now is a print newsletter.
Check out the Vital Farms Mini-Newsletter that I showed you in the video.
Yes, it’s going to get read because it’s inside the carton of eggs I just bought and opened to make my omelet. That’s the power of a PRINT newsletter. It doesn’t get buried in hundreds of emails that your customers get each day.
If you aren’t putting a PRINT piece in every single carryout bag, container, order, etc., you are missing a HUGE marketing opportunity.
I love Newsletters!
The relationship with your prospect and customer list is NOT a static asset. There are many businesses that brag about having huge lists, but it’s not the size of the list that makes a difference — it’s the relationship with that list. Yes, bigger is better, but you need to be doing something to build a strong relationship with your customers.