When a customer has come in and spent money at your restaurant, at the end of the meal they are given a bounce back. It’s got an enticing offer that they need to bring back on their next visit to redeem, and it typically has a shorter expiry date.
You are not giving a discount to get people to come in, you are rewarding those who have come in and spent money to encourage them to return.
Nobody gets this offer who hasn’t already given you money.
Bounce back offers work because they create a sense of urgency for customers. They provide an incentive for customers who may have been slow to visit your restaurant again to come back sooner rather than later.
They also create a sense of fun, and if you design them right, they have an element of curiosity by not revealing what the special offer is. Bounce backs can help to engage first-time guests and keep your existing customers coming back.
And importantly, the cost of the campaign is low. If you hand an existing customer a printed promotion inside your business, a lot of good things happen. Two important points:
- There is no postage required since your staff hand them out directly to paying customers.
- It’s guaranteed delivery right into the hands of your best customers! The ones already giving you money.
The results are a great ROI, since redemptions tend to be high, and it is a limited time offer, forcing a quicker repeat visit.
You want to start to develop a habit with your customers. That’s called reoccurring income for your business.