Are You Clean?
That’s what’s happening when you put out your new customer acquisition marketing. They are intrigued, they are making plans to do business with you, and then they go online and “ask their friends” about you. Which in today’s lingo means: they GOOGLE YOU.
The internet has made it easy for customers to research businesses before doing business with them. Consumers trust online reviews. Yep sorry to drop that on you, but they trust what other people say more than they trust what you say. And a negative online review can quickly turn a potential customer off if it isn’t handled well, and many negative reviews will eliminate their interest entirely. Many positive reviews will validate their interest and make them more likely to discredit a few negative ones.
That’s why reputation management is so vital for new customer acquisition. By monitoring your online review sites, responding to negative reviews quickly and professionally, and engaging with positive reviews, you can protect your reputation and ensure that new customers are more likely to do business with you.
To read more details about handling positive reviews AND negative reviews, check out the previous blog post: How To Answer ANY Review.
One of the most important things you can do to acquire new customers is to claim your online business listings. By doing so, you make sure that your contact information is accurate and up-to-date, and you can control the information that appears about you online.
Claiming your online business listings also helps improve your search engine ranking. When potential customers search for businesses online, the businesses that appear first in the search results are more likely to be contacted. The higher up you are, the more credibility you are given. By claiming your online business listings and monitoring your online reviews, you can ensure that your business is putting its best foot forward regarding new customer acquisition.
I Have An Online Reputation?
One of the best ways to keep track of how your business is performing online is to use a free tool like Google Alerts. With Google Alerts, you can set up specific searches for your company name and receive email notifications whenever new results appear in Google Search. This will help you stay on top of any new information, blog posts, or articles circulating online.
Another way to keep track of your company’s online reputation is to perform regular Google searches for your company name and related keywords. This will help you see what new content is being published about your company and give you a chance to respond quickly to any negative sentiment.
Don’t Ignore Your Customers
Pro Tip: If someone took the time to leave you a review, the least you can do is respond back to them. Good and Bad.
The Key To Reputation Success
Engage with your reviewers, both positive and negative. Thank people for posting. Let people know you are listening and appreciate their honesty about their customer experience. Be open to feedback, and resolve negative reviews professionally and respectfully. This helps the people reading the reviews know you are actively involved, a real person, and that you are accountable.
Finally, make sure that you are actively engaged in social media. Social media provides an excellent platform for monitoring your online reputation. By monitoring social media, you can quickly identify any potential problems and take steps to address them before they become serious.
By following these tips, you can stay on top of your company’s online reputation and ensure that new customers have a positive experience with your business. If you’re not already doing so, start implementing these tips today, and you’ll surely see a difference in your new customer acquisition rate.
Don’t let the Google Monster Eat You Up
Google is the big player – so the first place you need to go is Google to optimize your Google business account. Claim your listing if you haven’t already; otherwise, Google will search the internet for the information to fill it out, which may not be accurate.
Keep your listing up to date by posting updates about your business and responding to reviews. You will move up the search results, increase your star rating, attract new customers and grow your business.
Once you’ve claimed it, here’s a checklist of items you can use to regularly monitor it. We recommend tracking your results each time you review them with your number of reviews, star rating, and where you come up on an organic search.
- Make sure that your listing is complete and accurate. Include all the essential information about your business, such as your hours of operation, address, and contact information.
- Add photos and videos to your listing. People love visuals, so this is a great way to attract attention to your listing.
- Encourage customers to leave reviews. Google reviews can help you attract new customers and build trust with potential customers.
- Respond to reviews promptly, be professional and polite and if there’s a problem, offer to solve it offline.
- Keep your listing up to date. If you make any changes to your business, such as changing your hours or moving to a new location, update your Google Local Business Listing accordingly.
- Take advantage of Google’s “Posts” feature to regularly share updates about your business with potential customers.
Google is an integral part of your digital marketing strategy. Google’s reviews and listings are free, making it a cost-effective tool to get your business found by potential new customers online. You can attract new customers with less effort by claiming and optimizing your Google listing.
Create a Repeatable System
Like everything in business, you need a system. Build a checklist of the items and sites you regularly want to check, set time on the calendar at regular intervals to read your online reviews, and respond as needed. With the proper tools, it does not have to be the headache you might expect, and if you ignore it, the headache will be bigger! With a smart strategic plan, you can manage the tasks of organizing review processes easier.