I have always said that how strong your relationship is with your customers will determine how much money you will make this year (or any year for that fact). The success of any business is not based on the size of your list, it’s based on how strong your customers feel a connection with you and your business.
The other day, I received a note from one of our DFY Newsletter Clients who owns an auto repair shop. She does an awesome job running the shop with her husband and team, and she’s an excellent marketer, too. I would say, “she gets it,” and it shows in the success of her business.
This formula works for any business. I don’t care if you own a restaurant, auto repair, jewelry shop, gym, attorney practice, plumbing company, etc. Give your customers an experience that they can’t help but tell their friends about, post 5-star reviews about, and then use good direct-response marketing to market the heck out of it. In today’s world, you need both to be a success.
Getting back to my client now… she does a lot of marketing and has a great list of customers that she has built over the years and communicates with them using multiple media forms throughout the month- smart. Her #1 marketing piece that always makes her money is her monthly print newsletter.
She sends her top customers and NEW potential customers her newsletter every month. And guess what? Every time she does, she gets more business. Go figure.
In her last newsletter, she mentioned that it was time to have your RV checked before hitting the road this summer. Check out the Facebook post she made: