If you Google your own business category, you will see that Google only shows 3 local businesses in the map section at the top of the page.
Why should you care?
Because that’s where your potential new customers are looking for you! Google should be a key component of your acquisition strategy for new customers.
Back in the day, Google used to show 7 listings, but they cut it back to 3 a few years ago – making it more competitive for brick-and-mortar businesses to get into this valuable real estate on Google searches.
Why did they do this?
MONEY, of course. The less they show, the more people will want to run paid ads for their business category – which will typically show up either above the map search results or down at the bottom, depending on how competitive your business category is.
So, the million-dollar question is: “How do you get your business into one of the coveted spots on Google maps for local businesses?” Let me be clear about this…Google doesn’t tell you how to do that. There isn’t an instruction manual that reads, “If you do this, you will get into the top spots on search.” No, that would be way too easy…and Google is anything but easy.
So how do you figure this stuff out? There’s only one way to beat Google at their own game…TEST. Then test some more and when you’re done testing and finally figure it out, Google comes out with a new algorithm update with a cute name like Penguin 4.0 or Panda 2.0 just to try and ease the fact that they’re driving us nuts.
I’ll cut to the chase because you probably want to know, “Ok, how do you get into the top 3 spots, already?” I’ll give you some quick strategies you can use for your own business to crack the code using what we have discovered from our own testing lab, with our own clients. So, do this:
- Claim and optimize your Google Business Place Listing. This is an absolute must and you have to do this.
- Make sure ALL the information on your website matches the information on your Google Business Listing. It’s even better if you put it on every page of your website on the footer or header. NAP information to start. That’s name, address, phone.
- Make sure all information about your business is consistent throughout all of your online listings – especially your most popular social media and review sites.
- Generate and answer your Google reviews.
These are some very basic, but absolutely necessary strategies, that, if you don’t do – will severely decrease your chance of getting into the top 3 spots on Google maps.
Have a Googly weekend,