Are you wondering how you could possibly keep someone coming back to your business and have them tell other people how great you are without giving them something?
Sound too good to be true?
Nope. I have the answer for you, and it’s simple… Pay Attention To Them!
You obviously have to do a good job at what you do, providing a superior product and service, but people really just want to be paid attention to and cared about.
It’s like the old “Cheers” TV show song. Remember it? “Sometimes you want to go where everybody knows your name?”
Of course, we do. Everyone wants to feel special– and feel like they are being listened to. So how do you accomplish this with your customers, other than personally talking to each one of them?
One way– the most effective way, and the way that lets the rest of the world see how great you are (and gets you new customers)– is to pay attention to what your customers are saying about you online. Here comes the magical part… respond back. Yes, a two-way conversation.
Case in point: one of our clients, whose reviews we monitor and respond to, got this review a few days ago on one of the toughest review sites for restaurants in the world; of course, it’s also the most popular review site for restaurants and lots of other businesses. See the review below:
Notice where the reviewer writes:
“I also respect the fact you address complaints on here, that says a lot in our lackluster customer service generation we live in. I always respect that someone wishes to make it right.”
She isn’t talking about her review (they gave this business a 5 out of 5 and loved it). She is referring to one of the other reviews that we responded to for this client. Funny, it wasn’t even her review– but she was so happy that someone pays attention.
That’s what we do for our clients, and it works. Everyone wants to be heard. Listen, respond, repeat. Get more new customers and keep your customers for life.
Have a great week,