Uh oh, Google says your business is closed on Mondays… and you’re really open. Or vice versa. Your customers show up on Mondays and you’re actually closed. Problem? You bet.
As you set out to build and market your business online, the kind of information you provide Google (and other sites like Yelp, Facebook, TripAdvisor, to name a few) plays a key role in determining your search engine performance, visibility and customer temperament.
Here are some real stats from YP.com (the online Yellow Pages):
- 37 percent of consumers won’t consider a business with inconsistent information. Another 37 percent will take their money elsewhere if a business’ website is plagued with inconsistencies. Additionally, 32 percent won’t consider buying from a business with wrong contact information listed online.
- Close to half of businesses get it wrong. Approximately 43 percent of businesses in the U.S. have at least one incorrect or missing address listed online. 19 percent don’t have their website URLs, while 18 percent don’t have their phone numbers listed.
- Incorrect local business information costs money. According to research, about $10.3 billion worth of potential annual sales are lost because of wrong, missing, or incomplete local business information.
Ensuring that your business information on Google is accurate and up-to-date should be part of your online marketing and local search strategy.
The first step to getting started is to Google your business. A simple search can help you quickly identify any inaccuracies or incorrect information about your business online.
Your NAP information (Name, Address, Phone Number) is extremely crucial, but also keep an eye on other things like: website, hours of operation, e-mail address, driving directions and geo-coordinates, links to social media profiles, images and videos, and online reviews and ratings (plus your responses to those reviews and ratings).
Managing your online business profile will result in higher rankings on the search engines which equals more new customers. And it’s nice when your customers know your real hours, directions and website address so they can find you.
Have a great week!