This uses slipstream marketing at its finest. It’s a postcard that looks like a stimulus check from the government. This will get noticed, trust me. Everyone is thinking about this right now. It’s fun, creative, and timely.
The front of the postcard has a fun rendition of the statue of liberty and the logo of the business. Notice the name of the person printed in the middle of the postcard and the expiry date in red at the top with the amount of the check, which is your offer. These are all important factors to get a great response from your marketing.
The back of the postcard has a note from you, the owner, and the first name of the person in red at the top. A name is the most recognized word you can put on a marketing piece because everyone likes to see their name. We use variable data computerized print software so we can put the names of your customers anywhere on a piece.
Also, notice the restating of the offer and the expiry date on the back in red. The expiration date is important as it motivates your customers into action. Without it, they wouldn’t act. And for good measure, a testimonial at the bottom which is social proof. This would be used for a cold list of people that are not on your customers that you are trying to get to come to your business.
This piece is fun and timely, and it includes the basis for a successful printed marketing piece which are:
- Compelling Headline
- Expiration Date
- Uses the Prospects Name
- Clear Offer
Get your message read, cut through the clutter, and make sales! And don’t forget to have some fun with your customers.