Getting new customers is important for any business. If you don’t have a system in place to generate a steady flow of new customers, your business will fail.
Your existing customers move, lose their jobs, get divorced, change jobs, die, and try your competitors or a new business that has just moved into your area. There’s a big list of different life circumstances that will take them away from your business. Some will just have a bad experience and leave to go to one of your competitors. It happens to everyone – just check the review sites.
Think of your business as a leaky bucket with lots of holes in it. That’s why you need to keep filling that bucket with a steady stream of new customers. Then, have a system in place to WOW them and convert them into long-time customers that are consistently paying you for your products and services. Then you can move them up the ladder to becoming brand advocates for your business – but that comes later.
In last week’s edition of Mike’s Marketing Minutes, I covered online new customer acquisition techniques. In this week’s video, I cover off-line. That means PRINT. I love print, and it’s one of the best ways to attract new customers to any business.