Are you ready for the big day next Friday? It came up quick, didn’t it? I know a lot of you are looking forward to putting this year in the books and moving on to 2021.
There are a few things you need to keep in mind, implement, and do NOW to ensure your survival and success going into the new year.
I cover one of those objectives in this week’s edition of Mike’s Marketing Minutes with the help of Buddy the Elf. It’s a great marketing strategy that will help make 2021 a success for you.
Watch it here:
Think about the #1 thing that you can do in your business to make it stand out and makes you different from your competition. What gets your customers talking about how great you are? Even with the operating restraints that have been placed upon you by the Pandemic.
I think about two great quotes that represent this concept that I’m talking about:
“Whatever you do, do it well. Do it so well when people see you do it, they will want to come back and see you do it again, and they will want to bring others to show them how well you do what you do.”
– Walt Disney
“Sometimes it’s better to be different than be the best.”
– My Friend, Author, Speaker, Artist, all-around good egg, Tim Paulson
If you own a restaurant, auto repair shop, or retail store, your competitors have figured out pick-up and delivery service, sanitation procedures, how to keep their customers safe, and how to market. What are you doing to make yourself stand out from the herd?
You need to be doing something different. Something that makes your customers realize how special you are, want to tell their friends about it, and leave you positive reviews on your Google Business Listing! You don’t have to do 10 different things to stand out. Just find that one “thing” and execute on it really, really well. And then market the heck out of it!
In my video I told you about the local hotel/restaurant near me that reinvented themselves and did something different. They created “holiday experience” suites for the holiday season. The Buddy the Elf Suite Experience and The Gingerbread Suite Experience that are all Covid-Safe. Their Buddy the Elf Experience includes: “Walls in your room adorned with lights and gift wrap, the ceiling filled with snowflakes, and 5,000 feet of paper garland. Touches of Buddy the Elf’s favorite things are present throughout. Guests will receive a welcome amenity featuring a Maker’s Mark “Buddy’s Mail room beverage kit, and variety of Buddy’s Favorite food groups re-imagined amenity.”
And for their dining options, which have been shut down, they invested in private snow globes that seat up to 10 guests. Families can still go out and celebrate together during the holiday in a safe environment that is allowed by the state.
Don’t get me wrong, this isn’t easy and it’s not cheap, but my point is do something different that gets your customers attention and gives them something they want. Most importantly, do something that will sell. Their outdoor holiday dining experience isn’t cheap either. To rent a snow globe it’s $150 and the holiday menu starts at $75 a person with sales tax and a 20% gratuity added on. Last time I looked at the availability online, they were booked till the end of the year. Good lesson here: do something well and charge for it.