How To Create Engaging Content
- Get personal-the site represents you, your company culture, and your connection to the local community. This is your opportunity to NOT look like a large corporate business and focus on your individuality and what makes you the best alternative to all other options.
- Regularly create and publish high-quality content – this might mean a blog, adding fresh reviews and testimonials, new products and services, and special events.
- Have a call to action – visitors are used to accessing what they need online. Give them the ability to order, book an appointment, and check for availability. This is also helpful for you, as it eliminates the need for staff.
- Respect the need for speed – we’re in a world that moves quickly – people don’t have patience for slow page loading. If your site is slow, they’ll leave.
- Make sure it’s accurate- Nothing is more frustrating than finding out the information you got off a company site is wrong. Double-check everything – map link, hours of operation, pricing. People expect what they see on your site to be correct, which will cause issues when they visit you and find out otherwise.
Your Cousin’s 8th Grade Son Might Not Be Your Best Option For A Developer.
When creating your online foundation for your business, you might want to look into hiring a professional designer, copywriter, and developer. Or, a company that can provide those professional services. Website design is a fluid thing. It never stays the same, and programming rules and templates, plugins, etc., are continuously being updated and changed. Get someone who has done websites before and knows what they are doing. It will prevent lots of headaches in the future for you.
Some things to ask a good website company:
- Do you provide a secure, scalable website host with good tech support? Because you want your site to be stable.
- Do you use webmaster tools such as Google Analytics, Google Search Console, and Google Webmaster Tools? These help monitor analytics and optimization. The tools track various types of information that can help you target the right customers.
- Will my website be mobile-responsive? Do you test it across multiple phone types and sizes?
- Websites need updating in the background to keep them running. Hiring or delegating this maintenance to someone monthly will ensure your site runs smoothly.
If you’re looking for an awesome company that has done hundreds of websites for restaurants, auto repair shops, retail shops, gyms, professional services, and associations, give us a call or shoot us an email. We have created and hosted hundreds of sites across multiple industries. We would be happy to look at your site and let you know how to improve it to attract more new customers. Click the link to schedule a FREE Website Health Check
>>YES, I Want A FREE Website Health Check
If They Don’t Like You, They Won’t Show You
It used to be that your website was simply a place to have all the details about your business that you would send people to from your own marketing. But now, it’s one of the best tools for new customer acquisition.
When people go to Google and search “your business type in your town,” it’s imperative that you rank high and come up on the first page of the listings, or no one will ever find you.
That means your website needs to be optimized for search engines with well-written, keyword-rich content. Consider doing some keyword research by writing a list of words that people might use to search when looking for a business like yours. Those words should appear on your website to be picked up by the search engines.
This is a larger topic than we’ll cover here, but there’s more information on SEO optimization in our previous article: How To Get Your Website Ranked Higher On Google.
Pro Tip: Google likes the little screens. So if your website isn’t mobile-friendly, it will penalize you and not show your website to your prospective customers on page one. And you want to be on page one when someone is looking for you or your type of business. Because…
The best place to hide a dead body is…PAGE 2 Of Google!
Your Website Needs Love And Attention Too!
Maintaining your website is an essential part of keeping your business running smoothly. You should update your website regularly, at minimum once a month, with new content to keep your users engaged and coming back for more.
You should also check for broken links and ensure that your pages are loading correctly. Search engines also like fresh content, which will factor into how you rank on their search results. Have someone test it who did not aid in the creation, as they’ll have fresh, unbiased advice.
You’re The Boss
A well-run website is an essential part of any business. Your web presence is your opportunity to project a polished and professional image. It’s the one place on the internet where you control what people see about your business, which means it should reflect positively for both new and returning customers.