Here we are in October already. Pandemic or not, it went by quick.
Jumping into October, we are rapidly approaching the holiday season. You and your customers. This year it will look a lot different, but some things will never change.
In this week’s edition of Mike’s Marketing Minutes, I talk about something that will happen to your business this holiday season that you have NO control over. You HAVE to be aware of this and in control, or it could hurt you, especially after the holidays.
As the holidays quickly approach, it’s important that you know that your online review volume will go up. Your customers are out shopping and will be hungry looking for a place to eat. So, whether you’re a retail store or restaurant, your customers will be talking about you online.
To prepare for the increase in reviews your business will have this holiday season, you need to do these three things:
- Claim and optimize your Google Business Listing and your top review sites (Yelp, TripAdvisor, Facebook). This is super easy to do, don’t let those big words intimidate you ;)
- READ every review you get and ANSWER all of them. Make sure you’re keeping up on all your top review sites and your Google Business Listing. Google is the #1 site, so don’t leave it hanging!
- Market all your 5-star positive reviews. Post them on your social media pages and Google. People love to read reviews before going somewhere or buying something!