Attracting new employees involves many different factors. What’s your message to the potential candidate, what’s the job description, what does your reputation as a business within the community look like, what do current employees have to say about working at your place, and what are the benefits and incentives for a new employee.
That last part has gotten a little out of hand to say the least. I have seen some pretty crazy bonuses that employers have been forced into giving to new employees. Anything from big cash bonuses to crazy vacations, and believe it or not, I have even seen one restaurant give away college scholarships. Which is a very cool perk if you know how to structure it. Even the big corporates have gotten into the game.
It just keeps escalating. It’s turned into a bidding war to attract new staff for any business. And there’s so much competition that you have to compete with that probably makes you crazy just thinking about it. The tide has definitely changed in favor of the worker right now.
There are a few things you need to remember when putting together any incentive package for new employees:
Don’t promise something that you can’t deliver on for a long-term basis
- Don’t get caught in a bidding war with other businesses. Pick your incentives and then compete by marketing how your business is different.
- Use testimonials from your existing staff.
- Cash might not be the #1 incentive for your potential new worker (there is an opportunity for you to watch a webinar where I go over the #1 benefit that new employees want in the restaurant industry. You can watch for FREE for a limited time.)
- Ask your existing staff what they most value working at your business
- Don’t forget about your existing staff (this is a big one.)
- Remember your customers and current employees are a great resource for new staff too. You need to have a system to incentivize them into action as well.
When you have your complete package together, you’re going to want to get that message out to EVERYONE. Let the entire universe know what you are providing for new hires. Use every form of media that you have access to. If you have an email list, email them. If you are on social media, post it. Create table tents, bag stuffers, signs in and around your restaurant. Hang them in your bathrooms, (the most valuable marketing real estate in your restaurant.) Talk to family and friends. Other businesses locally. Go to the schools. Remember – massive action. Don’t be shy.
The one who screams the loudest wins this game!