(Without physically touching them)

Wouldn’t it be great to stop an angry customer before they get on Yelp, Google, TripAdvisor and trash your business? Don’t you hate that? I was lucky enough not to have to deal with that as we didn’t have online reviews when I owned my restaurants.

But the worst customer to have is the one that walks out of your business and something wasn’t up to par or to their liking, and when asked how everything was, they smile and say fine.

Then they leave and jump on every review site they can find linked to your business and start telling the world how it took over 2 minutes to get the check, the server looked frumpy, and that they saw someone without a mask on! Without ever saying a word to you or anyone at your business. And the worst part is, they figured out if you right-click your mouse or highlight the review, you can copy the text and simply paste it everywhere.

They make it their sole mission in life to try and take you down by posting 1-star reviews all over the internet. It makes them feel vindicated. Doesn’t that drive you nuts?

Wouldn’t it be great if you could reach that person before they jump online and start angry typing on Yelp and have them tell you what the issue was? Sounds too good to be true. It’s not an easy fix, especially if you have a restaurant, auto repair, or retail shop.

See my example below:

This was in the box from something I ordered on Amazon this week. I know, I buy a lot of stuff on Amazon. It’s hard not to because it’s sooo easy. And retailers that sell things on Amazon know the importance of their reviews about their products and how it equates to more sales. It’s what we use to make decisions on what to buy.

Amazon and Google have basically changed the way we purchase items and make buying decisions about what businesses we will give money to. One of the major criteria Google uses for what businesses will show in the top 3 on Google Local Maps how it ranks searches is by a business’s reviews and star rankings. Goes for any review site or those voice generated search speakers like Siri or Alexa.

Anyone that sells anything online knows this, and it applies to a brick-and-mortar business as well. 92% of YOUR potential new customers will look at least one of your review sites to see what other people have to say about you before trying you. Scared? You shouldn’t be.

Here is something that will help an inexpensive fix to help cut down on the bad reviews before people get to your review sites:

Include a thank you feedback card with every order, service, or sale. Have these printed up and drop one in every bag for carryout for a restaurant, on the seat for an auto repair shop, and in the shopping bag if you have a retail store.

Thank them for their purchase and being a customer, and then let them know if they had any issues at all to contact you directly. Give them an email and a phone number. I wouldn’t use your personal mobile phone or email address here. That could be dangerous. We manage this for our clients directly and field any emails where a customer had an issue. If you are going to do this yourself, then set up a separate Gmail account and make sure you check it or have it forwarded to your own email. Something like [email protected] (use name of your business.) For phone, I would have them call the main business number.

On the card for good reviews, you want to invite them to leave feedback on whatever review site you want to target. Remember, Google is the number one review site in the world and your reviews will determine where you rank amongst your competition.

I would create a QR code and print it on the card so your customers can easily scan it with their phones. 83% of reviews are done using a mobile device.

This is what a QR code looks like:

Most mobile phones will automatically scan the QR code with their built-in cameras and take you right to the webpage. There are many different free QR code generators out there, just google: “Free QR Code Generator.” I like using https://www.qrcode-monkey.com/.

Create your own Thank You Feedback card and protect your online reputation. It works!

And remember, answer those reviews! The good and the bad.

Michael

If you want a FREE Online and Google Review Check for your business, click the button below and sign up for a FREE Review – customized for your business. We’ll check out how you rank against your competition, analyze your review sites and your Google Business listing, and tell you if we find anything that is keeping you from getting into the Top 3 on Google Business Listings on page one. We’ll also tell you how healthy your business’s online reputation is when new customers search for you. Sound good? I wouldn’t wait, it’s too important to the success of your business.

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