This was in the box from something I ordered on Amazon this week. I know, I buy a lot of stuff on Amazon. It’s hard not to because it’s sooo easy. And retailers that sell things on Amazon know the importance of their reviews about their products and how it equates to more sales. It’s what we use to make decisions on what to buy.
Amazon and Google have basically changed the way we purchase items and make buying decisions about what businesses we will give money to. One of the major criteria Google uses for what businesses will show in the top 3 on Google Local Maps how it ranks searches is by a business’s reviews and star rankings. Goes for any review site or those voice generated search speakers like Siri or Alexa.
Anyone that sells anything online knows this, and it applies to a brick-and-mortar business as well. 92% of YOUR potential new customers will look at least one of your review sites to see what other people have to say about you before trying you. Scared? You shouldn’t be.
Here is something that will help an inexpensive fix to help cut down on the bad reviews before people get to your review sites:
Include a thank you feedback card with every order, service, or sale. Have these printed up and drop one in every bag for carryout for a restaurant, on the seat for an auto repair shop, and in the shopping bag if you have a retail store.
Thank them for their purchase and being a customer, and then let them know if they had any issues at all to contact you directly. Give them an email and a phone number. I wouldn’t use your personal mobile phone or email address here. That could be dangerous. We manage this for our clients directly and field any emails where a customer had an issue. If you are going to do this yourself, then set up a separate Gmail account and make sure you check it or have it forwarded to your own email. Something like [email protected] (use name of your business.) For phone, I would have them call the main business number.
On the card for good reviews, you want to invite them to leave feedback on whatever review site you want to target. Remember, Google is the number one review site in the world and your reviews will determine where you rank amongst your competition.
I would create a QR code and print it on the card so your customers can easily scan it with their phones. 83% of reviews are done using a mobile device.
This is what a QR code looks like: