What is Newsjacking? I call it Slipstream Marketing – leveraging someone, something, or an event to make sales.

What does this mean for you and how can you use it to draw attention to your business AND increase sales right now?

We are facing the biggest media event in our lifetime RIGHT NOW! (And it’s not Covid). It would be a huge mistake to let this “Newsjacking” opportunity slip by.

In this week’s edition of Mike’s Marketing Minutes, I cover what this is, how to leverage it for your business, and what you need to do to make money off it. Someone else is doing all the work for you… why not cash in?

You owe it to yourself to take advantage of this historical event that is dominating the media. I promise you it’s on the minds of ALL your customers right now. Why not take advantage and use it to draw attention and make more sales for your business?

It’s not boring, but if you don’t jump on this now it will be too late.

Slip-Stream Marketing is all about seizing the opportunity to hitch a ride and boost competitive performance with minimal cost. Using what is already top of mind with your customers to get attention and make sales leveraging the media.

Here are some examples that you can use in your own business for slip-steaming to make sales:

  • Holidays (Lots of holidays coming up in the next few months!)
  • Fall, Winter, Spring, and Summer
  • Mother’s Day and Father’s Day
  • National holidays (i.e. National Ice Cream Day, National Beer Lovers Day)
  • The Presidential Election (only comes around every 4 years, so take advantage of it!)
  • Leap Year (again, only comes around every 4 years, so take advantage of it!)
  • Back to School
  • Day Light Savings
  • And much, much more!

Did you catch that I mentioned the Presidential Election in my list above?

Here in the U.S., we are only months away from a very heated Election Day, and now is the PERFECT opportunity to use this election in your marketing to grab the attention of your customers and drive them back in to your business.

Have some fun with this… and be creative. Everyone is tired of hearing about it on the TV, radio, and internet, so don’t make it political. It’s what everyone is talking about right now (besides Covid), so take advantage of it!

Host your own election and use a spinoff on your social media, emails to your customers, and on your website. Then, follow it up with print mail, and even better, pass your print pieces out to your clients when they come in.

Right now, we are launching our 2020 Election Scratch Off Promotion, and we’re really excited about this. It’s so fun because we can only do this every 4 years and it works like crazy! This promotion is inexpensive and non-political (so no one gets mad!) And it’s completely customizable for your business!

Simply click the button below to get all the details to this amazing Done For You 2020 Election Promotion!

Carpe Diem,


Using the election in your marketing right now to make sales is just plain SMART marketing. It epitomizes the meaning of Slipstream Marketing. And the press loves stories like this. If you do our Done For You 2020 Scratch, Vote, and Win Election Promotion lots of our customers get FREE Press from it. If you do your own promotion, make sure you let the press know what you are doing. They are always looking for a good story!

2020 Election Scratch Off Promotion

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