So, the question is, how do you use pictures in your marketing to attract more customers, and what’s the best way to take and use pictures to compel your customers to come to your business over your competitors? How to get professional quality pictures that sell for FREE? (I did this when I owned my restaurants; it works fantastic).
I’m going to use restaurants for these examples because great looking pictures of your food are super important if you own a restaurant. I used to own restaurants, so I can speak to this from both an operator and a marketing perspective.
I used to call pictures for my marketing of my best dishes a visual tasting because for a restaurant, it must look as good as it tastes. I spent a lot of time and energy on my food pictures, and it’s not easy. Sometimes a picture is the only means that a new customer has to decide if they want to try your business or not. Think about that for a second… it’s very important. So important I am going to repeat it…
Sometimes a picture is the only means that a new customer has to decide if they want to try your business or not.
When you think of it in that context, you will understand how important great photos are to attract new customers to your business.
So, let me jump in and start with the bad pictures first. This is always fun, and the purpose of these examples is to show you what a good photo looks like and how it comes across to your new customers and what a bad photo looks like. I’m not using these as examples to embarrass or poke fun of anyone; they are very generic and found on Google.