Happy New Year!

I want to share something with you that was sent to me by one of my clients. It’s a post made on their community Facebook page about why they order carryout food from one restaurant and not another.

To get feedback like this, real feedback from your customers and potential customers is huge for a business owner. The ones that listen and act are the businesses that are going to be successful. The business owners that ignore what your customers and target market have to say about you and other businesses in your industry will be the ones that DON’T make it. I don’t want that for you.

In this week’s video, I share 10 reasons why a customer WOULD order from one restaurant as opposed to another one within miles of each other. Also, 5 reasons that would KEEP them from ordering.

This info is like gold to a business that is serious about keeping their customers, especially right now.

This is specifically for a restaurant, but the concept and the secret I share at the end of this video applies to any business – auto repair, retail, etc.

Watch the video here:

I have been saying this since the start of the Pandemic. Start with the things you can control and build from there. If you own a restaurant, this starts with your carryout, pick-up, and delivery. All states are allowing restaurants to continue to operate with these points of revenue. You must have a great system in place to perform perfectly what is needed for your customers to order, pickup, or have their meals delivered.

Let me repeat that… YOU MUST have a great system in place for your carryout and delivery if you own a restaurant. That means from how…

  • Your customers find you
  • How they place their order
  • How you confirm and communicate important information
  • How they pay (big one here: don’t make it hard for your customers to give you money)
  • How they pick up
  • How they are preserving the quality of your product

You can control this portion of your business, so make sure it’s the best it can be and give your customers a great experience. One they will want to repeat and do over and over again. Just because you are restricted to carryout and outdoor dining doesn’t mean you have to forgo giving your customers a memorable dining experience.

Look at what your competitors are doing and then do the opposite. Be different. Do the little things that make you stand out and give your customers something to talk about.

Also, LISTEN to your customers and their feedback. Just because you are restricted to carryout and outdoor dining doesn’t mean you should stop asking for their feedback and reviews. There is a huge marketing opportunity here and a great way to attract future customers to your business.

Here is the list of what one particular customer liked and disliked about a restaurant’s carryout experience from a Facebook post that one of my clients sent me. It tells a restaurant owner exactly what they need to do and be good at to capture their business. It’s the kind of feedback that is a roadmap to success for a business.

Man delivering Food

1. They make ordering and paying easy.

2. They have adapted their menu to offer good food that is affordable an varied enough for repeat business. They get that every night isn’t a “dining experience” – it’s just supper.

3. They have made pick-up easy.

4. They are on-time with their estimates.

5. They give you what you order – not a messed up order with missing food. They pay attention.

This type of direct feedback and information is invaluable to your business. The question is, where do you get it?

READ your REVIEWS! And read your competitor’s reviews, too! They’re all there waiting for you, not hiding or locked away for no one to see. That’s the great thing about the internet, Google, and social media… you can see what people are talking about and see what they like and don’t like about your competition. And they’re probably reading about you too!

Your customers will be brutally honest, especially if you read your Yelp reviews.

Pay attention to your reviews, read them, listen to them, answer them, and market them.

If you need help or want a FREE 20-minute Strategy Session with one of my Review Experts to find out:

  • How you rank amongst your competitors and get to #1
  • How to use Google and your review sites to attract more customers
  • What you need to do when you get a negative review so you don’t lose new customers
  • And how to beat Yelp at their own game

Click the button below and register. We only do 5 Strategy Sessions a week, so I wouldn’t wait!

 

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