It’s not just your new customers checking your reviews, it’s potential staff members as well. Where do you think your prospects get the majority of their information about your company?
They do what 97.6% of everyone else does when searching for information… they GOOGLE it!
What do they see first about your company when they search Google?
- First, they should see your website.
- Then, they will see your Google Business Place listing.
- And, of course, they see your review sites such as Yelp, TripAdvisor, Yellow Pages, Facebook, etc.
So, the question to ask yourself is, do potential new employees get a good feeling about your company when they search Google?
Do you present a good online reputation for your business that would compel someone to aggressively seek an interview with you?
Glassdoor, an online job listing company that allows employees to review their employers (oh geez, I know what you are thinking), reports that 69 percent of people would reject offers from companies with poor employer online reviews, even if this meant that they would remain unemployed.
One of the toughest parts of recruiting is the whole process of telling your audience about your business, letting them know about the organizational culture, selling them on your offer, and pitching them your company’s vision.
One of the easiest ways to tell whether a company’s employer online branding is on point is by looking at its activity on review sites.
If an employer cares enough about their customers to listen to what they are saying online– and respond back– they most likely will listen to their employees and care about what they have to say.
Research has found that 72 percent of potential employees are likely to apply to a job if the employer actively manages its employer brand (e.g., responds to reviews, updates their profile, shares updates on the culture and work environment on social media, etc.).
By monitoring and responding to online reviews on your review sites you demonstrate to both your workforce, candidates and your customers that you are listening to them, that you care about what they think, and that you value their feedback.
ANSWER YOUR REVIEWS!
Have a fantastic week–