How Can Google Help My Marketing Efforts?
Google is a powerful ally when it comes to marketing your business. Google AdWords can help you create ad campaigns to target new customers in your area who are looking for businesses like yours. Google Maps can help people find your business when they’re looking for products or services that you offer in a specific geographical area. Most importantly, Google Reviews provide a “like and trust” factor that you can’t duplicate. People searching for your business with most definitely read reviews about you.
That means you need a constant supply of new reviews coming in and a high star ranking. They provide new customers with an inside look at what it’s like to do business with you, and they can help you to build trust with potential and existing customers.
One of the best things about Google reviews is that they’re honest. People can’t post fake reviews like they can on other review sites, so customers are more likely to trust the reviews that they read. And, because Google has such a large user base, potential customers are more likely to come across your reviews when they’re searching for businesses like yours.
If you’re not actively asking for Google reviews, you’re missing out on a lot of potential business. Find a method of asking your customers to leave Google reviews, and you’ll see your business start to grow.
When your listing is claimed, it means you can respond to the reviews you receive – the good and the bad. It allows you the forum to correct errors and appease disappointed people. It’s a great tool to be able to demonstrate your business’s integrity and a little personality. Negative reviews are inevitable, but they will be quickly overshadowed by many more positive reviews. And if you handle them with diplomacy and professionalism, it can prevent losing a customer.
Here’s another blog post about how to go about responding to reviews – the good, the bad, and the nasty ones.
How Can Google Hurt My Business?
Google can also hurt your business if you’re not careful. The biggest impact would be to never claim your listing and end up far down the search results. But also consider that Google may penalize you for using spammy tactics to promote your business. Or Google may remove your listing from its search results if you don’t keep your information up to date.
It’s also important to remember that Google is constantly changing its algorithms, so what worked yesterday may not work today. That’s why it’s so important to stay on top of Google’s changes and make sure that your business is optimized for Google’s latest algorithm update.
Customer Acquisition Cost – Zero
When you optimize your Google business listing, you make it easier for potential customers to find you. And since it’s free, it’s very cost-effective. You can also use your Google business listing to post updates about your business, which can help attract new customers. Additionally, optimizing your Google listings can help improve your website’s search engine ranking. As a result, optimizing your Google listings can help you acquire customers and grow your business.
Monitoring your Google business listing is also important. You can use Google’s tools to track how many people are viewing your listing and how often your listing appears in search results. Additionally, you can use Google Analytics to track your website traffic. By monitoring your Google business listing, you can make sure that potential customers are finding you and that your marketing efforts are paying off.
How Do I Optimize my Google Local Business Listing?
Optimizing and monitoring your Google business listing is an important part of marketing your business online. By making sure your listing is up to date by posting updates about your business and responding to reviews, you will move up the search results, increase your star rating, attract new customers and grow your business.
Once you’ve claimed it, here’s a checklist of items you can use to regularly monitor it. We recommend tracking your results each time you review it with your number of reviews, star rating, and where you come up on an organic search.
Make sure that your listing is complete and accurate. Include all the important information about your business, such as your hours of operation, address, and contact information.
Add photos and videos to your listing. People love visuals, so this is a great way to attract attention to your listing.
Encourage customers to leave reviews. Google reviews can help you attract new customers and build trust with potential customers.
Respond to reviews in a timely manner, be professional and polite and if there’s a problem, offer to solve it offline.
Keep your listing is up to date. If you make any changes to your business, such as changing your hours or moving to a new location, be sure to update your Google Local Business Listing accordingly.
Take advantage of Google’s “Posts” feature to regularly share updates about your business with potential customers.
Google is an important part of your digital marketing strategy. Google’s reviews and listings are very cost-effective tools to get your business found by potential customers online. Google also offers a wide range of other resources for businesses owners who want to optimize their Google Local Business Listing or monitor customer traffic on Google search results pages.
If this all sounds like “a lot,” that’s because it is. But it’s very important for the success of your business in today’s world. Google is the #1 search engine in the world and the first step new customers take to finding your business.