We are 5 weeks into the new year already… can you believe it? How many things have crossed off your goal list already for the year?

One, two, three …ten?

Don’t freak out since there are 52 weeks in the year. It’s not too late to start kicking butt, taking names, and getting things done like a cheetah on Red Bull.

Need a little motivation, focus, and FREE marketing tools to help jump-start crossing off the make more money portion of your 2021 goal list?

Well, if you do, I have just the thing. It’s this week’s edition of Mike’s Marketing Minutes, and it’s chock full of:

Motivation – I share my favorite quote from none other than Rocky Balboa. Cheesy? Maybe, but it’s an excellent quote that will get you moving in the right direction.

Focus – I help you focus on the tasks that will get you lasered in on exactly what you should be doing to reach your sales goals for 2021.

FREE Tools – I include a FREE downloadable money-making tool that will get you motivated and organized. It shows you how to make more sales NOW in February (It’s like having the answers before taking the test).


We all need a little motivation now and then. The little voice inside us that motivates us to get out of bed in the morning and go out and do good in the world. There’s no doubt that this last year has been somewhat of a challenge for everyone (gross understatement), and we all have had to face adversity in our businesses and personal lives. It hasn’t been easy for anyone that I know – clients, friends, and family.

Some have been faced with horrific situations that no one could have planned or prepared for. I was talking to a friend of mine who helps restaurant owners with cost-control and squeezing out more profit from their businesses. We both said that when we started our businesses of helping restaurant owners, we never thought to include in our business plans a scenario where literally every restaurant in the world would be shut down at the same time. Simply incomprehensible.

With that being said, we need to remain vigilant and motivated. Not just survive in this new economy and way of doing business but do better. The pandemic has pushed us ahead 10 years in the way we do business, but there is still lots of work to be done. This year will be totally different from last year; that’s the one thing I can predict with certainty.

Looking for a little motivation to get you going? I don’t know if you know this, but I am a HUGE boxing fan. I love it. I have done some amateur fun stuff for fitness, but I’m an avid watcher and follow the sport closely. I remember when I was 9 years old and snuck downstairs in my grandparent’s basement to watch the Thrilla in Manila fight on a 10” black and white TV. Remember those?

I love each boxer’s stories and how motivated they are to train and prepare for every fight. The winner is typically the one who has worked harder at preparing. Physically and mentally. I do enjoy motivational quotes from boxers to get my blood boiling and get myself motivated into action. I wanted to share one quote with you that I hang on my wall. I know it, my kids know it, and my staff has heard me use it. It’s from one of the Rocky movies. I think something like Rocky 16 LOL. He was talking to his son, who was grown up and needed a kick in the pants because he wasn’t as successful as he wanted to be. He was blaming everything else except looking at the one person who had the control of the outcomes of his choices… himself.

I have this exact piece hanging in my office at home. I have it on metal so that it will last forever. If you want to check out other interesting artwork, I bought it from Smile Art Design. You can find their stuff on Amazon or just Google them if you’re interested.

I love the line:

“But it ain’t about how hard you hit, it’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done.”

We hit hard in 2020, and it’s very cool to see how many business owners refused just to lay down – they got up and fought, and they fought hard. Doing things they’ve never done before and working harder than they have ever before. That’s how winning is done.


The ability to focus is one of the most challenging but most valuable skills we can possess in 2021. To be able to focus and concentrate on moving our business and lives forward in a positive direction. This isn’t easy to do, especially right now. If you counted the number of distractions you have in one day, I bet it would be in the hundreds, if not thousands.

If you let it, distractions (I call them time vampires) will run your life. You will never progress, grow, or move forward closer to where you want to be. You know exactly what I am talking about.

  • Susie didn’t show up for her shift today, so we need someone to cover her.
  • GFS didn’t deliver the right hamburger buns.
  • The hot water tank blew, and it’s leaking into the dining room (this is one of my personal favorites).
  • There’s a salesman that said he must see you at the door.
  • Fill in your choice of time vampires here…

With the endless number of emails, phone calls, texts, and social media, applying for grants and loans, and making sure your staff is trained and adhering to all the latest regulations required to keep your staff and customers safe, it’s amazing you can find time to sleep!

But you must. You must be able to find leverage in your business and your life. Be able to accept help and get over the mentality of “it’s easier if I just do it.” That’s not how winning is done

Look at this picture… is this you? If you own a restaurant, are you in the kitchen chopping carrots? If you own an auto repair shop, are you in the bay doing oil changes?

Let me ask you this question – How many carrots do you need to chop to make $100k a year? There aren’t enough carrots. Trust me.

I know it’s not easy, but you need to find the time to focus and work on your business with the higher-level tasks and details that will move your business forward to reaching your goals.

Learn to let go of the things that others can do so you can focus on bigger ideas. They might even do it better than you, wouldn’t that be a nice surprise?

Remember, it’s all about leverage. Leverage your talents, your energy, and your time. That’s how winning is done.

FREE Tools

To wrap this up, I want to leave you with one of the best most useful tools a business owner can possess when working towards making more money from their business – a marketing calendar.

In the FREE download below, I give you an example of a successful marketing calendar that my top clients use to increase their sales in February. It has lots of great ideas that have been proven and tested to increase sales even right now in the middle of a pandemic.

I have also provided you with a blank calendar template that you can download and use to fill in what you will be doing next month to increase sales.

This is the building block to starting 2021 on the right note and getting what you want out of this year.

Click the button below and take advantage of this FREE tool and start your marketing engines!

Download Your FREE Marketing Calendar Template

That’s how winning is done.


If you are interested in supercharging your marketing and getting things done better and quicker, saving you time and money, or just need some ideas and want to talk to a marketing expert in your industry, click the button below to sign up for a FREE Money-Making Strategy Session.

A review of what you’re doing now and how that stacks up to the most successful companies in your industry. We do a LIMITED number of these a week. They are comprehensive reviews of your online presence and marketing that involve a bunch of work on our part. These Strategy Sessions continue to prove to be the pinnacle “AH HA” point for business owners for realizing what they need to do to get more new customers NOW. Click the button below to sign up for your FREE 30-minute session.

(First 30-minute strategy session per business owner is FREE. Additional Strategy Sessions can be booked with a DFY marketing expert for $297 per hour.)

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