I know this year hasn’t been easy for any of us. I can go on and on about how difficult it was, but I don’t want to do that. What I want to do is to congratulate you on making it through and still being here.

It hasn’t been easy and still isn’t, but you have made it through 2021 and will crush it in 2022. For this reason, I am writing to Santa for you because you deserve to get everything you want this year. Here is my fireside rendition of a Letter to Santa From A Business Owner Who Survived 2021.

Dear Santa,

I have been a good business owner all year long. I have worked long, hard days, some weekends and holidays, and maybe even worked while I slept. For that alone, I think I deserve to be on Santa’s “good” list!

It hasn’t been an easy year with the mask restrictions, vaccinations, employees getting sick, shutdowns, mandates, not being able to find staff, staff quitting, suppliers not being able to deliver products, rising prices, rising labor costs, AND customers who don’t understand what we are going through to stay in business.

But I haven’t complained, and I have done a good job taking care of my employees and providing great products and a WOW experience for my customers each day despite the challenges I face to keep my doors open. I love what I do, and I will fight for my family, my staff, and my customers to be better and stronger in 2022.

I reward my best guests with gifts and surprises throughout the year. I’m not boring, and my business and my marketing aren’t boring either.

I create my marketing calendar each year far in advance and don’t engage in “panic marketing.” I make sure it goes out on time.

I care deeply about my community and my staff and make an effort to support the local charities every chance I get. I take care of my staff by listening to them, caring for them, and trying to help them grow each day to enrich their lives in a positive way.

For these reasons, I deserve to be on the nice list this year.

With great appreciation,

A dedicated small business owner who cares about their customers, community, and staff

Santa’s Response:

Yes, I have found your name on the “good list of business owners” this year, and I want to give you ALL the presents that I won’t be able to fit down your chimney this Christmas.

Make sure you accept and take advantage of these precious gifts I am bestowing upon you:

Take a break from your business during the holidays. Turn off all electronic gadgets for at least 24 hours (yes, you will survive – I am living proof that it can be done) and enjoy your family, good food, drinks, and some memorable moments.

Try to avoid business conversations. Just relax and concentrate on the people around you that are important to you. BE PRESENT! (Yes, that is a pun.)

Do something that you love this holiday season. Pick something that you enjoy doing with your family and or friends. It’s a way for you to get together and really get into the holiday spirit and start a family tradition. A holiday concert, or even something as simple as driving through a neighborhood that has houses decorated with Christmas lights while sipping hot chocolate. It’s the simple things in life that can bring the most pleasure.

Do something nice and surprising for another. This time of year is about giving. Do something unexpected and kind for another. It doesn’t have to involve money. The most precious gift you have is your time. Surprise someone with an act of kindness. It will make you feel good, and it’s the best gift ever.

Little rewards like these help us recharge from the daily stresses of running a business and provide us with a fresh and new perspective to start the New Year on a positive note.
Happy Holidays,

Happy Holidays from our team at The Done For You Marketing Systems office. We truly wish you a happy, safe holiday filled with joy with your family and friends.

Michael Thibault
Michael Thibault

Michael Thibault

Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.

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