Ask yourself this question:

“Do I have a discount program or marketing program for my business?”

It’s a serious question that needs an honest answer. Because if your marketing program just consists of discount after discount, then you might be caught in the endless trap of a discount program.

The biggest danger with a discount program is that you train your customers to only buy from you when they get a discount. And that, of course, affects everything from your staff, the quality of your products, to your bottom line. Continual discounting is a dangerous, slippery slope that once started, can be hard to get off.

So, what do you do? How do you avoid it? And how do you compete with your competitors that are charging less than you?

Watch this short video that explains the difference and the pitfalls to avoid when marketing your business. And a Free Solution for you at the end.

Video highlights:

00:23 The dreaded Discount War

00:53 I confess

01:37 How to not lose control

02:22 How you’re devaluing your products

04:30 How to use discounts to get new customers

Have fun, make money.

Not sure if you have a discount or marketing program?

Need to get off the discounting train and do something better for your business?

Tired of competing on price?

Do something good for your business and register for a Free Business Marketing Analysis and Strategy Session. One of our top marketing gurus in your industry will analyze what you are doing currently and discover any new opportunities for you to get new customers and your existing customers to come back more often, spending more money. Don’t worry, you don’t have to do anything for this opportunity but click and pick a time. We will take care of the rest.

Schedule My Free Marketing Analysis and Strategy Session
Michael Thibault
Michael Thibault

Michael Thibault

Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.

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