Ask yourself this question:
“Do I have a discount program or marketing program for my business?”
It’s a serious question that needs an honest answer. Because if your marketing program just consists of discount after discount, then you might be caught in the endless trap of a discount program.
The biggest danger with a discount program is that you train your customers to only buy from you when they get a discount. And that, of course, affects everything from your staff, the quality of your products, to your bottom line. Continual discounting is a dangerous, slippery slope that once started, can be hard to get off.
So, what do you do? How do you avoid it? And how do you compete with your competitors that are charging less than you?
Watch this short video that explains the difference and the pitfalls to avoid when marketing your business. And a Free Solution for you at the end.