Black Friday is quickly approaching, and if you’re a business owner, you’ve probably realized it’s going to look very different this year. There is no way people are going to be packing any stores this year to get deals.
In previous years, customers lined up for days in front of Best Buy, Target, and Walmart – pushing each other against the glass doors like a herd of hungry cattle waiting to bust in for dinner.
Then, they push and claw their way into the store, beating each other over the head with whatever object that’s closest – like a plastic bat or Nerf football to fend off others…just to make sure they get the last big screen TV on sale for $297. (Or maybe even a baby Yoda? That might be worth it. )
What about the Online shopping trend for those that prefer the safety of their own homes? Do you think with everything going on this year, it might affect how people buy this holiday season? This year, no one wants to be in a sea of people, elbow-to-elbow.
Did you know that last year, shoppers spent $7.4 Billion ONLINE on Black Friday? Given the circumstances, this year’s number could look a lot higher. So how can you claim your piece of the pie?
You need to find a way to set yourself apart from your competition, which means you will need to create a lot of focus on your deals. Offering freebies with purchases will help that, but you’ll need a unique marketing message to really catch consumers’ eyes.
Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever before. Not only have online shopping sales doubled during the Pandemic, but most holiday shoppers will be doing their holiday shopping online.
Can you say… GIFT CARDS!