You are fishing in a big ocean of customers when it comes to Black Friday – so the offers and promotions you chose have to be big – they need to be a decent enough lure to attract and catch the customers you want. The most effective Black Friday marketing campaigns need to be amplified – more frequent marketing, more marketing channels utilized, bigger offers, and more excitement. To get noticed, you will have to stand out from the crowd of other businesses both big and small, vying for the attention of your target market.
Don’t Wait until the last minute to come up with your plan.
Since strategic thinking is work, it’s not uncommon for business owners to either ignore it or leave it to the last minute and not give it the attention it needs. Waiting until the last minute to come up with a marketing plan for Black Friday then throw something together in a panic isn’t a strategic plan.
When you think in advance, the generation and implementation of ideas will lead to an organized plan. Map out what you will need in place before the event begins. Graphics for in-house marketing, storefront and online banners and ads, social media posts (with video preferably), emails to existing customers… it all needs to be put on a marketing calendar in advance.
Provide your team with a CLEAR and detailed plan, including who does what early enough to ensure the best possibility for success. With strategic thinking, you and your team need to walk away with a PLAN that can be taken from ideas to action. Implementation is what produces more customers and more sales.
If you are interested in a customized marketing plan and analysis of what you are already doing, click the button below to set up a one-on-one strategic planning session with one of our Done For You Marketing Professionals in your industry.
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