I know you have heard that one before- Keep It Simple Stupid. Just a phrase, not calling you stupid- I would never do that! But your customers may lose trust in your business if you try to make your marketing more complicated than it needs to be.
Not confusing the customer is very important when trying to gain their attention and keep them coming back for more of what they like.
When it comes to sales and marketing, keep your strategies simple. The more complicated you make them, the higher the chance they will fail. Keeping everything as easy as possible can help boost sales by creating an environment where customers feel welcomed rather than pushed away.
Confusion Kills Sales
Three important words to remember.
Customers respond better when there isn’t so much going on, which helps increase action into sales. Keep things simple, and don’t try to force something onto customers if it doesn’t seem right or fits their wants and needs. Remember, you are not your customer. When people are able to do business naturally, then they tend to be happier about doing business. Communicating with your customers in a straightforward manner will help you meet their needs and increase your sales.
If you have too many options or restrictions, it will make people nervous. When faced with a complex decision, we tend to avoid making any choice at all. In fact, researchers have found that if you ask someone to choose between A and B, the brain responds as though it had been asked to solve an algebra problem! If this happens frequently enough, discomfort accumulates until finally – even for trivial decisions – we abandon ship entirely rather than continuing in our state of indecision.
Do not overwhelm customers with information and avoid too many options. Keep things short and sweet – Make sure everything is actionable – Be clear about what you offer now VS. later — This will help people make up their mind quicker instead of dragging out confusion, or worse, not making a choice at all. Make it clear so that they can act quickly, if need be, rather than confusing them further by having too much on the table!