Most marketing companies want to charge you thousands of dollars to magically change your website into an SEO Unicorn that Google and all the other search engines will fall in love with and start producing more sales than your business can handle.
Sound familiar? Ever get a call or an email like that? I’m sure you have.
Did you ever stop and wonder what SEO really is?… and what it means, how it affects your website, and more importantly, your sales?
Scattered around the internet are literally thousands of videos, blogs, and websites dedicated to improving your SEO for your business’s online presence. There’s one problem that all these SEO gurus have in common; they focus on getting people to your website and not what happens when your potential customer actually gets there.
Watch this week’s edition of Mike’s Marketing Minutes to find out what exactly SEO is, how it affects your website traffic, and most importantly… SALES!
Marketing companies talk all the time about how you have to have SEO for your website, but they don’t understand what the most crucial detail to you, the business, owner really is.
Do you know the difference between SEO and paid traffic?
Search Engine Optimization, aka SEO, increases the quantity and quality of traffic to your website through organic searches.
Paid traffic refers to any customer that visits your website because they’ve seen your paid advertising promotions. Have you heard of Google Pay Per Click (PPC), Facebook Ads, or boosted posts? Ever been contacted by a Yelp salesperson? LOL
This type of traffic is referred to as paid traffic.
When it comes to making sales and gathering leads on your website, you must keep this in mind…
The main goal of your website is what YOU want your customers to do once they get to it.
- Make an appointment
- Call your business
- Place an online order
- Build your marketing list
- View your menu/hours/location
- Download a FREE Report
- And more
Just be alert and be careful of businesses selling SEO services that have never even look at your website or landing page (where you are sending your customers). Make sure to start with your website first, not the traffic source – putting the horse before the cart, not the other way around.