I love ice cream! Who doesn’t, right? So does my daughter Emily. She loves it more than anything else, except maybe her phone.

Recently a new ice cream store opened in town, happily, a short 10-minute walk from my home. She has made it her personal goal this summer to sample every one of their 50+ flavors. We all have to have goals!

We started following them on Facebook. Conveniently, they update daily with their flavors, share fundraisers they support, highlight specific flavors, talk about making their ice cream, and feature some customers.

Even though my daughter has set her goal and LOVES their ice cream, they aren’t always top of mind. She doesn’t wake up thinking about them; she doesn’t schedule them into her day. Having them appear in our social media feed is a constant reminder that she’s overdue for a new flavor.

(Notice her phone is right next to her, lol)

What do you (and others) do when you grab your phone?

Many of us scroll through at least one platform daily – TikTok, YouTube, Instagram, Facebook… it’s highly addictive, and many of us follow the businesses we frequent. We also have very short attention spans when scrolling – something needs to catch our eye or ear quickly to “stop the scroll.”

In fact, a recent study showed that video content is growing at an unprecedented rate, with 78% of people saying they would rather watch a video than read text. Instagram has gone so far as to change its entire algorithm to focus on those accounts that offer “reels” (short video content) over still images. That’s why it’s more important than ever to focus on social media content creation when planning your customer communication.

Let’s discuss the importance of social media and give tips on creating content that will engage your customers.

Will Being Social Make You Money?

Social media platforms are valuable for retaining existing customers because they allow you to communicate directly with them. Through social media, you can share content that is relevant to your customers, and you can respond to customer feedback and questions quickly. This direct customer communication strategy helps build strong customer relationships, leading to increased customer loyalty and referrals.

In addition, social media content can help you reach a larger audience of future customers. To succeed, you need to find a constant flow of new customers. And one of the best ways to find new customers is by using social media.

Social media provides the perfect platform for you to connect with potential customers. By creating engaging content, businesses can attract new customers and build relationships with them.

Creating social media content can be a challenge, but it is worth the effort for businesses that want to improve their customer relationships and reach a larger audience. It’s not just about posting content. You also need to be active on social media, responding to customer comments and questions. This helps build trust and credibility with potential customers.

What Is Content Creation?

Content creation is the process of developing content for publication. This can include articles, videos, images, and more. It’s essential to create exciting and engaging content for your customers. Here are a few tips on how to do that:

  • Know your audience: When creating content, you must know your target audience. Tailor your content to fit the interests of your audience.
  • Make it enjoyable: People are busy and don’t have time to read boring content. Make sure your content is engaging and informative.
  • Use visuals: Color and movement are more engaging than plain text. Use images, animated gifs, videos, and infographics to capture attention.
  • Be timely: Share relevant news and information to your customers. Make sure your content is timely and up to date.
  • Be responsive: Respond to comments and questions from your customers. Show that you are interested in what they have to say.
  • Get social: Interact with your customers on social media. Join conversations and be interactive.

The bottom line is that social media is an important marketing strategy for creating audience engagement, enhancing customer experience, collecting feedback, and being responsive.

Do You Have To Shoot Videos?

The use of videos has been shown to increase consumption by consumers. In fact, according to a study by Wyzowl, 82% of people who watch a business video are more likely to buy a product or service from that company. This indicates that businesses that create social media content that is engaging and relevant can expect to see an increase in sales.

Here are just a few video content marketing strategy statistics:

  • 95% of a video’s message is retained by the watcher.
  • 92% of mobile users have shared a video.
  • 86% of marketers report an increase in website traffic due to video.
  • 93% of businesses have secured a new customer from a social media video.

Video content is growing at an unprecedented rate, with 78% of people saying they would rather watch a video than read text. That’s why it’s more important than ever to focus on creating videos when communicating with your customers. Here are a few tips on how to do that:

  1. Keep it short: People have short attention spans, so make sure your videos are under five minutes.
  2. Be creative: Use exciting visuals and graphics to capture your customers’ attention. The various different platforms offer tools to help with this.
  3. Be engaging: Use a pleasing voice and personality to keep your customers interested.
  4. Use a call to action: Include a call to action at the end of your videos to encourage your customers to take action.

How Often Do You Need To Post?

There is no one-size-fits-all answer to how frequently you should post, but to be effective, it needs to be regularly. The frequency of your posts will depend on your audience and the type of content you are posting. However, it’s a good idea to post on a planned schedule so that your customers know you are active on social media, and so the algorithms of the social media platforms consider you worthy of promotion.

Aim to post at least once a day on each social media platform and more often if possible. You can also experiment with different frequencies to find what works best. Just make sure you are consistent so that your customers know what to expect.

Social media is an essential tool for customer communication. By creating engaging content and being responsive to comments and questions, you can build trust and credibility with your customers. And by using video content, you can capture their attention and keep them engaged. So, make sure you are using social media to its fullest potential!

What The Heck Do You Post About?

Now it’s time to come up with a content strategy. It’s not as overwhelming as it sounds, and chances are there are people on your team who would be keen to help in the creation process. Here are some ideas for creating social media content while you keep in mind these 6 basic tenets.

1. Post content that is relevant to your target audience.
2. Post content that is helpful and informative.
3. Post content that is interesting and engaging.
4. Respond to comments and questions from customers.
5. Use videos to engage your audience.
6. Use statistics and customer testimonials to highlight the value of your products or services.

Posts Of General Interest
This is information your followers can take away and use, helpful tips which provide a benefit. Video a mini tutorial in less than a minute – make a specialty cocktail or explain the importance of a car’s Tire Pressure Monitoring System. Customers can do simple things that link back to the services you provide.

Posts That Encourage Interaction
Get them responding – people can’t resist an online quiz or having their opinion requested. Ask for feedback on new items you offer or suggestions for events or specialty products. Include a compelling image with “CAPTION THIS” contest. Just for fun and to give you more content for subsequent communication. It could be a team member caught in a funny moment, a weather-related incident in your business, or anything that happens that’s out of the ordinary.

Posts With Action
Action catches people’s attention as they are scrolling – so much so that Instagram’s focus now is “reels” (short videos) instead of still photos. Do a “behind the scenes” video in under a minute. It could be how you make something in the kitchen, prepare a car to return to its owner, open the business for the day, or a staff birthday celebration or other special events.

Posts About The Business
These posts highlight how you do what you do, not sell. Keep in mind that you want these posts to show that your workspace is clean, your staff are in fresh uniforms, and the business is well maintained. Pay attention the what’s in the background of images. (We had a restaurant owner send us a picture once that included a rat trap. Needless to say, we cropped it out). Tell the story behind your business name or logo or your origin story. People like to hear how you came to be, especially if it came with a challenge or a heart-warming story. Or share a throwback image. Have you got pictures from the early days of the business? When it was a smaller location, when a familiar staff member was much younger, or a street scene of the business “back in the day.” People live on nostalgia, and it shows your longevity.

Posts About People
Your business IS people – you bring your personality and culture to the business; your team interacts with your customers – the business is unique because of your people. Highlight an employee that’s gone above and beyond over the last could of years’ or mark an employee milestone and share why they are valuable. Offer a “secret phrase” that, if said to the employee on the next visit, garners a special reward/offer.

Posts To Sell
Let’s face it, you should always be selling. All of the posts above can connect to something you sell or some way you can help your customers. But save some posts for a specific sales pitch. These posts are easy to come up with, a new product, a special event, a sale or special offer, or a change in hours. These are the “selling posts,” and we suggest using them as often as needed but counterbalancing them with more frequent “connection” posts. You can tie anything into the sale or promotion of something; get creative! Deals on social media work well because a link can be included to a booking or ordering page without changing media…buying is simply a click away.

Social Media Needs To Be In Your Marketing Toolbox If You Want To Keep Your Customers

Great customer communication is key to successful business growth; you must connect with current customers and demonstrate your personality and company culture to new customers. An essential part of your marketing strategy is your social media feeds.

By creating content posts that encourage interaction, provide helpful tips, and showcase your business in a positive light, you can create a strong relationship with your customers that leads to more sales. Additionally, be sure to post content about people (employees and customers) as well as posts specifically designed to sell products or services. This mix of content will keep your social media followers engaged and interested in what you offer, leading to sales growth and more retained customers.

Want To Talk To An Expert In Social Media Marketing?…For FREE?

That’s right, we are offering 6 individual Social Media Review Sessions. Once those are filled, they are gone forever. (Or until we offer it again: ) But seriously, that won’t be for a few months.

If you want a social media professional that does this for a living and gets paid for it, look at what you’re doing and give you tips, hints, and strategies on how to increase your fanbase, engagement, and sales using social media; click the link below.

Remember we only have 6 spots available. (No joke, this is a ton of work to do these reviews on our part, not yours, you get it for free with no work, and we can tell you in 30 min what you need to take your social to the next level.)

I would jump on this now!

Yes, I want a FREE Social $$$ Review.
Michael Thibault
Michael Thibault

Michael Thibault

Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.

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