If you are on my email list, (and if you’re not, you should be!) you know that I have been promoting our most successful promotion of the year, our No Peeking/Red Envelope promotion.
We had a massive marketing funnel for it in which we…
- Sent out over a million emails
- Conducted four live webinars
- Launched 3 Google Ad Words campaigns
- Had 3 Joint Venture Partner marketing campaigns
- Launched Facebook Ad campaigns
- Launched Retargeting campaigns
- Online Banner Ad campaigns
- And telemarketing
In addition to all of the above, we did this ONE little marketing trick that did better than everything else to bring in sales that can easily be replicated in your business.
Wanna know what it is??? Watch the video below to find out.
In today’s world, there is no magic bullet. There isn’t just one thing that you can do to get more customers that will make you rich. There are way too many distractions for your customers today to only be using one method to capture their attention.
It’s a lot tougher than it used to be to get and keep someone’s attention. And it isn’t getting easier with the younger generation. You need to take massive action using multiple media channels.
You need to be doing 10 things that each bring you 10 customers. There isn’t one thing that will get you 100 new customers in today’s market – that just isn’t reality.
I always get the question from new clients – do I really need to do print marketing and email, social, and Google Ad Words marketing? YES. You need to do it all. Test and test again. This is how you become successful with your marketing. Test, evaluate, tweak, and replicate – a good formula for success.
We launched a massive marketing funnel for our No Peeking promotion this year. The best results that we experienced was from a simple red envelope with a 1-page letter from me that was sent to our previous clients who have done No Peeking in the past.
There are lots of lessons here, but the big one is that it’s all about the who.
Sounds like a Doctor Seuss nursery rhyme, doesn’t it? But it’s the most important point in your marketing and your business.
Getting “prospect” to “customer”, and “customer” to “bigger customer” more quickly means, very simply, making everything all about–you guessed it–the prospect and customer. And as Dr. Seuss would have put it, it’s all about the WHOS in Whoville.
Marketing and running your business is not about you. It’s about the customer. You want to ensure that you keep the focus on the customer in all your interactions. It’s an effective way to build trust with the customer. It also demonstrates that your primary concern is understanding their requirements and needs while learning what you need to do to deliver value to them.
Every time you have an opportunity to tell your prospect something, think about it from their perspective. Even better, if you have an opportunity ask them questions, do it. Ask, don’t tell.
Begin to build the foundation of trust and credibility with your marketing that will differentiate your business from the competition. If you’re in a telling mode when creating your marketing and everything you say is fundamentally about you, you will lose your prospect’s attention. Even if benefit statements accompany all your factual claims, you are still talking about yourself. And the prospect can sense this.
Focus on the WHO… the customer. If you do this, your prospect will transition from half-heartedly reading your pitch to taking a mental test drive of your offer.
Print out a big sign and post it next to your desk – “It’s All About the Who.”