There is an old program on investing called 7 STEPS TO 7 FIGURES. In the program, its author makes this statement: “It’s not the stocks you pick that make you rich, it’s that you choose to invest in stocks.”
This premise is correct for long-term, blue-chip stock investors. But it contains a much bigger ‘secret.’ In abbreviated form, here it is: it’s not the specific actions you take that make you rich as much as it is that you take a lot of actions.
In today’s world, there is no magic bullet. Sorry to be the bearer of bad news, but you need to hear this.
There isn’t just one thing you can do to get more customers, more staff, or something that will make you rich. You can play the lotto, but your chances ain’t so good of winning the big prize. You’ve got a better chance of finding money in the parking lot.
There are way too many distractions for humans today to only use one method to capture their attention. Your customers, potential customers, and potential employees are continuously being bombarded with tens of thousands of marketing messages through multiple media channels every day.
It’s a lot tougher than it used to be to get and keep someone’s attention. That, combined with the reduction of our overall attention span, ability to concentrate, makes it really difficult to get any message through to your target market.
A human being’s attention span is less than that of a goldfish. Seriously. So, thank you if you have made it this far reading my blog- you are way past the goldfish
If you want to be successful in anything you do, you need to take massive action using multiple media channels to get your message out. In this case, I must be the doctor of cold hard reality for your own good.
See an example of how to take massive action for finding, attracting, and hiring staff in my video, along with the rant about some knucklehead leaving a bad review for one of the best restaurant operators that I have as clients. They are AWESOME!