One of the most important rules in marketing is to be where your new customers are looking for you. Sounds easy, right? It is, if you have the answer and know exactly where they are looking. I will tell you where that is before they decide to come to your business.
Google and Facebook are the No. 1 and No. 2 sites for online reviews with respect to the volume of reviews and traffic. Which means more traffic equals more eyes looking for you. According to the annual Online Reviews Survey, customers looking for reviews are looking at the two most popular websites in the world. This makes it nearly impossible for consumers to do any research about a brand before immediately running into reviews on these two sites.
The good news is that Facebook tends to trend more towards the positive reviews. More so than Google and Yelp (we all know that.) This doesn’t mean that Yelp, TripAdvisor, Yellowpages .com, and the other 78 review sites where your business is listed aren’t important in helping you get new customers, but you need to pay close attention to your Google and Facebook reviews and your Online Reputation on those two sites in particular.
Some other important facts regarding how your customers look at and value your social media postings from your business:
- Online Reviews: According to research by Search Engine Land, 69 percent of consumers believe that reviews older than 3 months are no longer relevant. Approximately 15 percent, meanwhile, believe that the only relevant reviews are the ones written within 2 weeks.
- Tweets: According to research by Moz, 18 minutes is the median lifespan of a tweet. A similar study by GaggleAMP also found that 92 percent of engagement with tweets (impressions, clicks, shares) occur within the first 48 hours of posting.
- Facebook posts: A study by Wiselytics revealed that 75 percent of engagement on a Facebook post occurs within the first 5 hours. Reach is even worse: 75 percent of the people who will get to see your Facebook post will have seen it in the first 2 hours.
Reviews about your business last longer and are seen by more people online than any social media tweet, post, snap, video or pic. Make sure you are monitoring and answering – especially your Google and Facebook reviews. That’s where your New Customers are looking.
Happy Friday the 13th.
P.S. If you want to know exactly what your new customers are seeing about you before making a decision to come to your business, click the button below to schedule a 20-minute call with one of my professional Online Review Managers. We will do a full, customized analysis of your Online Reputation and reviews on Google, Facebook, Yelp, and your other top review sites