And here’s the dirty little secret that makes selling gift cards REALLY compelling for your business. Approximately 20% are never redeemed. People forget, they aren’t interested, and they lose them… I’ve got a few in my wallet I just never get around to using. That’s money in your bank.
Why It’s a Good Idea for Your Holiday Sales Program to Offer Gift Cards:
- NEARLY HALF of consumers received a gift card during the holidays.
- Gift cards have the ability to get customers in the door; 72% of shoppers also do some shopping for themselves when going to a store or online to shop for a gift card. Try to sell them something else. Incremental sales can add significant income to your holiday revenue.
- $25 is the most popular denomination of gift cards to be given away.
You can read more statistics and selling techniques about gift card sales in one of my previous blog posts HERE
Make it Easy to Buy a Gift Card
Use in-house promotion to ensure that EVERY customer knows you sell gift certificates and what’s in it for them this holiday season. Consider everywhere in-house that your message might be seen – host stands, front windows, tables, cash registers, staff shirts or buttons, wall signs, waiting areas, receipts – whatever you can think of. Make it easy to find and buy a gift card from both inside your business and online.
*Don’t forget your restroom walls. You have a captive audience there so don’t waste that space by selling it to a company that puts billboards on your walls and pays you $25 a month! Use it to sell your products and services! Let your customers know what’s going on at your store or restaurant.
Gift Cards for the WIN!
If you’re looking for ways to increase sales this holiday season, gift cards are a great way to do that. Gift card purchases are made by third-party buyers and can help bring in new customers as well as provide an incentive for existing ones.
By making it easy to buy gift cards from inside your business or online, you’re helping make what could otherwise be a difficult shopping experience into one that’s simple and rewarding. And it means the receivers are getting a gift that they’ll really appreciate, not another pair of cat socks.
To see how gift cards can be used in conjunction with the #1 Holiday Promotion that has been proven by hundreds of thousands of restaurants over the past 19 years, click the button below. Get all the information and proof for yourself.
Turn this holiday into a money-making machine that keeps giving after the hustle and bustle is over. Dig the well before you thirst!