You might not know a Karen, but she knows you and your business. Karen is the online customer avatar for negative reviews about businesses and a bunch of other negative information and nasty acts online.

If your name is Karen again, I mean no disrespect, just writing about a viral internet meme craze and story. We all need to have customer avatars. It provides the best information to attract the right customers to your business.

Create a customer avatar of the customers that you can never make happy and always asks for the manager. Start with the customers you don’t want and create a customer avatar of that person. Your Karen. Why do this?

So you don’t attract them with your marketing!

When owning a business, there’s no way to avoid running into “Karen” or someone like her, but you can target your marketing to not attract customers you don’t want. You need to know who the customers are that you do want to attract and the ones you want to repel and then create your marketing around those specific demographics.

Find out:

  • Where they live
  • Where they shop
  • What kind of cars they drive
  • Where they work
  • Their income levels
  • How many children they have
  • What they’re interested in
  • Get as much info as you can on them

This is how you can achieve the pinnacle of reputation marketing. I call it the “summit” of all marketing by developing a herd of brand advocates. The customers who like you and gives you money consistently. The ones who tell their friends and family about you. These are the people that spread the word about how awesome you are and defend you from the Karen’s of this world.

Protecting you from those mean, nasty, unjustified Yelp reviews, for example. Yelp, yuck! It can leave a bad taste in your mouth. But don’t ignore it, because it’s crucial to attracting new customers. Yelp drives a massive amount of traffic to their site.

The key to all of this is to understand and know what your new customer’s journey is. Where they start to search for a business like yours when they have a need. And what happens to them along the way.

We created this infographic to show you what the customer journey for new customers looks like for a brick-and-mortar business that sells products to people. This includes restaurants, auto repair shops, retail, etc.

Review Management

It looks like a lot of steps, doesn’t it? That’s because it is.

DON’T UNDERESTIMATE THE TIME AND COST AND DIFFICULTY OF THE TASK OF ATTRACTING AND CONVINCING NEW CUSTOMERS TO TRY YOUR BUSINESS.

That’s in all caps to make a point, by the way. Getting new customers ain’t easy. It’s a lot harder than getting your existing customers to come back. Seven times more expensive and more difficult.

But if you don’t do it, your business will eventually suffer and die. We don’t want that to happen to you. We want you to flourish and make the sales and money you deserve because you work hard every day.

Special note for you:

If you need help creating a customer avatar or learn the best way to attract new customers using your website, Google, social media, and your review sites click the button below to nab a Discovery Session with one of my DFY Marketing Experts. They have been around the marketing block a few times and know what’s what.

They are experts in online marketing to get new customers and what it takes to rise above your competition. If you schedule a FREE Discovery Session, they will analyze your business’s online presence and how you rank against your competition to get more new customers. Sound like something valuable you should know?

This is FREE to you because you’re on my list, and you read this blog post till the end. Thanks for that, by the way! I appreciate you. Now do something good for business and reserve a 30-minute spot today. No high-pressure sales pitch or annoying person who only wants to talk about themselves and how great we are. This is all about you, your business, and making you more money.

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