Interesting question, isn’t it? Especially when it comes to your new customers.
What is your first impression when it comes to meeting your new customers? What is the first point of contact for your business when a new customer is looking for you? Do they even know you at that point? What do they see? What type of feeling do they get when they see information about you?
Here are the most common ways new customers get their first impression of your business:
- Someone tells them about you
- They physically drive by and see you
- They see an ad or other marketing that you’ve done that is targeting new customers
- They Google your business specifically
And the #1-way New Customers get their first impression about your business and get information about you:
They Google, “(Your business category) near me.” For example: “best sports bar near me,” “best breakfast restaurant near me,” “auto repair shop near me,” “attorneys near me,” ” near me.”
According to Search Engine Land, local searches lead 50% of mobile visitors to visit businesses within one day of searching:
“Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
This means that ranking in local search has a direct impact on in-store traffic.The reason I have a love/hate relationship with Google is this:
I love them because theirs is the #1 website in the world and 50% of the people that are searching for a business take action and physically go to that business or make a purchase, be it in-store or online.
I hate them because they DO NOT make it easy for businesses to get to the Top 3 on the map, they are constantly changing the rules of the game (I mean, like every day), and they are the most expensive marketing you can do online.
But the prospective customers that are using Google to find you or your business category are ready to buy. So, take this simple self-test for your business:
Step 1: Google your own business.
If your website doesn’t come up first, you have an issue with your website. After that, you should see your review sites and social media channels if you are active on them.
Step 2: Google your business category.
Don’t worry about filling in near me. Google will do that for you. Aren’t they great? They intuitively pre-fill what you are thinking. It’s like I said, Google knows everything. Creepy, I know. Pay close attention to what you find in this search because this is the one that is what the majority of your NEW Potential Customers are seeing when they search.
Step 3: Ask yourself these questions.
Do you show up on the map in the Top 3? What is your star rating on your Google Business listing? Is your Google business listing optimized with all the correct information, photos, description etc.? What shows up under the map with the organic searches? Review sites? Social Media sites? Where do you rank on the review sites under your category in your local area?
Have fun! And enjoy this Holiday weekend with your family and friends. Take a day off to recharge and get away from your business. Its why we do what we do.