If spending time posting to your Social Media is not your thing, that’s OK. But social media presence is a crucial part of your marketing strategy. So you need a solution if you don’t want to do it yourself.
Find out if someone on your team would be happy to do the posting. Delegating the tasks you dislike doing, but not the responsibility of them, is a true key to success, freeing up your time and resources while still getting this important end result accomplished.
Pick someone ideal for the task – in this case, someone who has their own active social media feeds and spends a lot of time posting, maybe it’s two people.
Outline your expectations. How often should they post, what can they NOT post about, what message are you trying to communicate, and how to get permission from people if necessary.
Create a list of potential post topics: large parties having fun in-house, carryout orders getting picked up, staff having fun, delicious food and drink shots, and various promotional topics.
Approve everything personally. Have your team members bring you the images and words they want to post. Batch them as much as possible; a week’s worth might be a good start.
By providing engaging content and leveraging your social media during the holiday season, you can increase customer engagement, attract potential customers and set yourself up for a successful new year.
The more you post, especially reels (short videos), the wider your reach. Your social media posts will be shown in more people’s feeds and be shown to more than just your existing followers.
- Promote holiday specials, restaurant news, special promotions, and other incentives, like your rewards program.
- Post a question or poll and reveal the answers in a future post. Social media users love interactive posts and like sharing their opinions.
- Post seasonal recipes or “behind the scenes” videos of restaurant staff preparing food. There is an entire TV Network devoted to food, and it’s prepared for a reason, people are fascinated by it. Use that to your advantage and reveal some tips and tricks people can use at home.
- Let people know what else you do – highlight all the aspects of your business
- See social media comments as a conversation to answer questions and improve perceptions.
- Post fun party pics of in-restaurant parties or at catered events.
- Share a testimonial.
- Do a Throwback post to the early days of your restaurant.
- Have a contest or giveaway that creates user-generated content; it means people will post to their sites and tag you. It expands your reach when all their followers see their posts about you.
- Ask for input– what better way to get input from your customers about your product or service than to ask.
- Shoutouts to other community businesses.
- Customer of the month.
- Employee of the month.
- Donate to a local cause and ask your audience to help, or share a local fundraising event that you are participating in to encourage more participants.
- Celebrate milestones in your company.
- Encourage customers to interact