This week, my daughter took me to her favorite burger joint in our town. I loved going there for years but haven’t been back since Covid. There’s a new owner now. A+ location. But what he did when he took over the restaurant is something I haven’t seen before.

This could literally put him out of business. There’s a right and wrong way to do this in any business. Do it wrong – you will alienate your existing customer base, and word will get out.

The internet loves negative information like this, and it’s starting to affect this business.

I don’t want this to happen to you.

See exactly what he did and how NOT to make the same mistake in this week’s edition of Mike’s Money-Making Minutes.


Video highlights: 

00:55 What, no booze?

01:25 Seriously, Triple?

02:00 $7 French Fries.

02:23 You can tell I’m upset.

03:13 The secret formula to raising your prices.

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Michael Thibault

Michael Thibault

Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.

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