Discounting VS Marketing

Are you a discounter?

Go ahead; it’s OK; you can say it. It’s not your fault. You might have been led into it at some point by a pushy ad sales rep that told you you had to run coupons in the Valpak or Entertainment Book to compete. Or maybe you got into a nasty discounting war with a competitor. Perhaps a big corporate chain with deep pockets was trying to put you out of business.

Whatever the case, once you go down the dark path of ALWAYS discounting with no discretion to the entire world, it’s hard to come back into the light.

So what can you do? What should you do? How do you break the circle?

Watch this week’s edition of Mike’s Money Making Minutes. I will explain the difference between Discounting and Marketing and when to use each. And how to break that nasty cycle of always having to give stuff away to drive sales.

A wise man once told me…Compete on price, die by price. I want better for you. Watch now.

Video highlights:

00:18 Flashback to the ’90s.

01:10 Story of a client that is doing massive discounting.

02:23 Is this the new “crack” of making sales?

02:55 The right way to use discounting.

04:42 If they walk out the door without this, you’ll never see them again.

Click the button below, and you will be whisked away to this month’s DFY Money-Making PROMOTION.

We’ve been doing this PROMOTION since 2008, and it works every March, packing restaurants with hungry customers with fistfuls of cash. Guaranteed to get into the hands of the people that love you most and drive them back to your restaurant quicker, spending more in March.

FREE Shipping if you take advantage of this DFY sales-generating promotion before Saturday, 2-18-23. Steal and deploy yourself or let the DFY pros toe the line and do all the work, making you more sales for March. Remember, FREE Shipping Expires on 2-18-23.