The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
These Influencers Will Fill Your Restaurant Faster Than Any Social Media Star
Let me tell you about the best marketing move I ever made as a restaurant owner. It did not involve Facebook. It did not involve Instagram. There was no algorithm. No boosted post. No ad spend. No...
Instructions For The Killer Halloween Promotion You Should Already Be Planning (And Why Most Owners Will Wait Too Long)
Let me ask you something. When do you think most restaurant owners start thinking about Halloween? October 28th. Maybe the 29th if they are really on top of things, right? By then it is over. The...
The Most Dangerous Thing That Could Kill Your Restaurant…
And It Has Nothing To Do With Food, Location or Staff I am going to tell you something that nobody in this industry wants to say out loud. The number one killer of restaurants is not the economy. It...
Your Million-Dollar Ideas. Too Bad Nobody’s Doing Anything With Them.
Here is something that happens in every restaurant in America. You’re sitting in a pre-shift meeting and somebody throws out a brilliant idea. A new promotion. A killer social media concept. A...
26 Years. 6 Restaurants. 10 Years of Therapy.
Ok I never went to therapy for owning a restaurant. Maybe I should have. But we’re all crazy for getting into this business in the first place, right? Financial gurus, friends, family, your...
The Restaurant Down the Street Doesn’t Have Better Food. They Have a Better List.
I want to tell you about a pizza restaurant owner I know. Great food. Loyal customers. A social media following he had spent years building. Thousands of followers on Facebook and Instagram. He...
Your Menu Is Lying to You. And It’s Costing You a Fortune.
I have a client who owns an Italian restaurant. Great food. Passionate owner. Beautiful room. And a menu that was quietly destroying everything. Seven pages. Way over a hundred items. When I first...
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