Marketing Library

How To Crack The Code On The Coveted “3 Pack” Of Google

If you Google your own business category, you will see that Google only shows 3 local businesses in the map section at the top of the page. Why should you care? Because that’s where your potential new customers are looking for you! Google should be a key component of your acquisition strategy for new customers. [...]

By |2018-07-09T11:34:11+00:00July 8th, 2018|Uncategorized|Comments Off on How To Crack The Code On The Coveted “3 Pack” Of Google

Don’t try this at home, friends. I was professionally trained for 30 minutes.

So, this is a picture of me earlier this week putting on a marketing conference in Chicago with Rory Fatt and Tim Paulson for their Platinum group. I was a board-holder for 20 restaurant owners that broke through a 1” piece of wood from Home Depot. There were about 50 restaurant owners in the [...]

By |2018-07-09T11:40:48+00:00June 29th, 2018|Uncategorized|Comments Off on Don’t try this at home, friends. I was professionally trained for 30 minutes.

Insider Secrets From The World’s Top Marketers

I just got back from speaking at my friend and mentor, Bill Glazer’s, event for his new book launch, "Outrageous Marketing Campaigns" in San Diego this week. I wrote a chapter about one of the campaigns that we use here at DFY Marketing Systems. Bill wrote the book and put on a live event to [...]

By |2018-06-18T09:29:27+00:00June 15th, 2018|Google Ranking, Marketing, Restaurant Marketing|Comments Off on Insider Secrets From The World’s Top Marketers

Do You Know Which Review Sites Your Customers Check First?

Believe or not, 6 out of 10 consumers check Google reviews before any other review site. Or any other site for that matter. Yes, I know it’s like hearing a broken record, but Google is King, Queen, Rook, Knight, and Pawn - pretty much the whole game when it comes to online searches. Over 76%! [...]

By |2018-06-18T09:34:05+00:00June 8th, 2018|Google Ranking, Online Reviews|Comments Off on Do You Know Which Review Sites Your Customers Check First?

Will Your First Impression Be Your Last

Interesting question, isn’t it? Especially when it comes to your new customers. What is your first impression when it comes to meeting your new customers? What is the first point of contact for your business when a new customer is looking for you? Do they even know you at that point? What do they [...]

By |2018-05-31T12:10:26+00:00May 25th, 2018|Online Reviews, Testimonials|Comments Off on Will Your First Impression Be Your Last