The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
America Turns 250. And Your Best Summer Starts Now.
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your...
Stop Discounting. Start Bundling.
Let me paint you a picture. It's 6:15 PM on a Tuesday. Both parents just got home from work. The fridge has condiments, a mystery leftover, and half a bag of shredded cheese. Nobody has energy to...
Three Killer Summer Promotions That Will Pack Your Restaurant Through Labor Day
Summer is coming. And if you're not thinking about July and August right now — you're already behind. Here's the reality: summer looks busy but it's deceptive. People are traveling. Kids are out of...
Some Restaurant Owners Need to Hear This. And Some Need to Just Sell.
I had a coaching call this week. Ten minutes in, I stopped taking notes. Because what was coming through the phone wasn't a business problem. It was something heavier. This guy was angry. Defeated....
Your Next New Customer Might Be Asking AI Where to Eat Tonight
Let that sink in for a second. Someone in your town — right now, tonight — is typing into their phone: "What's the best burger place near me with a good vibe and outdoor seating?" Maybe they're...
The Biggest Mistake Restaurants Make the Day After Mother’s Day
Sunday was incredible. Full house. Happy moms. Tables turning. Your staff actually showed up. The kitchen didn't catch fire. It was one of those days that reminds you why you got into this business...
The Most Important Dining Day of the Year Is in 10 Days. Are You Ready?
Let's talk about Mom. Not your mom specifically. Although hi, Mom. Thanks for everything. I'm talking about the single biggest revenue day on the restaurant calendar. Bigger than Valentine's Day....
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