The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
The Most Important Position in Your Restaurant (That You’re Probably Screwing Up)
Let me tell you about a little research trip I took to a major chain sports bar. Family casual place. Nothing fancy. I walked in on a Tuesday night, stood at the host...
The 2026 Restaurant Reality: Post or Perish in the Battle for Customers
Let me guess: you opened a restaurant because you love food, you love people, and you had a vision. Maybe it was your grandma's recipes. Maybe it was that...
McDonald’s Served Caviar This Valentine’s Day. What Are You Doing?
So. Valentine's Day. Did you do anything special at your restaurant, or did you just slap some red tablecloths down and call it a day? If you're like most independent...
The Toothbrush Test (And Why Your Staff Isn’t The Problem)
Remember that Wisconsin sports bar owner from last week? The one doing millions a year while spending four months in Arizona? Ryan Gromfin (the Restaurant Boss) and I...
“Stop yelling at your staff. Do this instead. (Part 1)”
Ever notice how most restaurant managers think there are only two ways to deal with employees? Option A: Be their best friend, let everything slide, watch your...
“It’s Working Great – That’s Why We Stopped It”
Last week, I'm on a Zoom call with a restaurant owner. She's frustrated. Confused. Sales are slow, and she needs help getting customers back through the door. So I ask...
What a 20-Something Server Taught Me About Marketing That Most Restaurant Owners Miss Completely
Last Tuesday night, I walked into a tiny German restaurant I'd never been to before. The kind of place you could easily miss if you weren't looking for it. Maybe 12...
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