If you Google your own business category, you will see that Google only shows 3 local businesses in the map section at the top of the page. Why should you care? Because that’s where your potential new customers are looking for you! Google should be a key component of your acquisition strategy for new customers. [...]
So, this is a picture of me earlier this week putting on a marketing conference in Chicago with Rory Fatt and Tim Paulson for their Platinum group. I was a board-holder for 20 restaurant owners that broke through a 1” piece of wood from Home Depot. There were about 50 restaurant owners in the [...]
I just got back from speaking at my friend and mentor, Bill Glazer’s, event for his new book launch, "Outrageous Marketing Campaigns" in San Diego this week. I wrote a chapter about one of the campaigns that we use here at DFY Marketing Systems. Bill wrote the book and put on a live event to [...]
Believe or not, 6 out of 10 consumers check Google reviews before any other review site. Or any other site for that matter. Yes, I know it’s like hearing a broken record, but Google is King, Queen, Rook, Knight, and Pawn - pretty much the whole game when it comes to online searches. Over 76%! [...]
Interesting question, isn’t it? Especially when it comes to your new customers. What is your first impression when it comes to meeting your new customers? What is the first point of contact for your business when a new customer is looking for you? Do they even know you at that point? What do they [...]
