The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Why Being Funny in Marketing Sells
When you think about it, connecting with a business is no different than forming a new friendship. We’re inherently drawn towards charming people who make us laugh and know how to keep the...
Scary Sales In October? Perform This Sales Exorcism…
What could be scarier? Empty dining room in October… Fall sales gloomy and dark… Are you afraid to waste your hard-earned dollars on marketing? Marketing can be scary but not as scary as empty...
How To Never Have To Fire An Employee Again
Two things that plague every restaurant owner and keep them screaming into their pillow at night…lack of sales and STAFFING! God bless them; we need them. You can't operate your business without...
Creating the Perfect Email to Generate Sales
Running a restaurant isn't easy; you can ask anyone in the restaurant industry, and they will all say the same thing. Transforming any restaurant into a thriving business takes hard work and...
Brand Image Advertising…Will It Make You Broke?
McDonald's, Outback, Applebee's, Ruth's Chris… can you afford to compete with them when marketing your restaurant? Hell NO! And you shouldn't try either. Your pockets aren't as deep, and you don't...
How To Magnify Word-Of-Mouth Marketing for Your Restaurant?
It’s not billboards (someone actually answered that the other day), it’s not radio ads, it’s not coupons… It’s good ol’ word of mouth. “Word-of-mouth is the oldest and most effective type of...
Is Your Food Irresistibly Shareable…And I Don’t Mean Split Plate Charge!
I mean, does your food look as good as it tastes? I hope so because, in today's world, your customers are snapping pics of your food to post on your Google Business listing and their social media...
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