The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.

Why Cookie-Cutter Marketing Kills Restaurants (And What Actually Works Instead)
Look, I'm gonna be straight with you here... Most restaurant owners I meet are absolutely CRUSHING IT when it comes to food. I mean, the stuff coming out of your...
7 Restaurants, 1 Winner: My Restaurant Service Experiment
I just got back from Atlanta this week where I was putting on a seminar for independent restaurant owners like you. And let me tell you something... What I witnessed...
“Your Best Customers Just Vanished” – Here’s How to Win Them Back (Without Begging)
You know that sinking feeling, right? You're scanning the dining room on a busy Friday night, and suddenly it hits you – where's Jim? He used to come in every week for...
Are We Heading for a Restaurant Price War? Why You Should Stay Out of the Fight
After 17 years as a restaurant consultant and 26 years as a restaurant owner myself, I've seen this movie before. Multiple times. And it never ends well for independent...
The 30-Year Restaurant Owner Who Almost Gave Up (Until He Discovered This ONE Thing)
Let me tell you about a phone call I got last week that honestly broke my heart... I was talking with Jim (not his real name,) a restaurant owner from small-town Ohio...
Who Your Most Valuable Team Member Is At Your Restaurant
(And How to Leverage and Maximize Their Impact) As a former restaurant owner, I learned a crucial lesson that transformed my business: your host isn't just a greeter –...
Money Making Email Template (Copy & Paste) For Restaurant Owners
Running a restaurant is incredibly demanding, and marketing often falls to the bottom of your priority list. But staying connected with your customers doesn't have to...
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