The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today's best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
What a 20-Something Server Taught Me About Marketing That Most Restaurant Owners Miss Completely
Last Tuesday night, I walked into a tiny German restaurant I'd never been to before. The kind of place you could easily miss if you weren't looking for it. Maybe 12...
The $56 Wine Dinner That Made $300 (And Why Your Restaurant Should Steal This Playbook)
Last week, I got an invitation to something called "Michael's Wine Cellar." Which is funny, because my name is Michael. So obviously, I had to go. From the outside?...
How to Run Your Restaurant Like the Savannah Bananas and Turn Every Meal Into Standing-Room-Only Entertainment
Let me start by asking you something: when's the last time you saw a baseball game where fans camped out for tickets they couldn't even buy? That's what happens with...
The Secret Behind Creating An Irresistible Offer That New Customers Can’t Ignore
Last month, Tommy Bahama's sent me an offer. $50 off when I spend $100 or more on food. And suddenly, I'm checking my calendar. Texting my wife. Making sure we get...
The 2-Cent Trick That Increased Tips By 21% (And What It Means For Your Empty Tables)
You know what kills me? Watching restaurant owners throw money at Facebook ads, Groupon deals, and loyalty apps... while completely ignoring the cheapest, most powerful...
Two Holiday Promotions That’ll Pack Your Restaurant (With Copy & Paste Templates)
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two...
The 3 Facebook Moves That’ll Pack Your Restaurant With Holiday Parties This Season (And Beyond)
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was...
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