The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Something is happening in dining rooms across the country right now, and most restaurant owners are either ignoring it or panicking about it. Neither is the right move. Here's the reality: your customers are ordering less. Smaller portions. Fewer courses. Splitting...
Last month, I did a presentation for a group of restaurant owners. Smart operators. Experienced people. People who've been running restaurants longer than most of their staff has been alive. And when I asked how many of them were using AI in their business, about...
I had a Zoom call this week with one of my platinum clients. He's a multi-location restaurant owner. Smart guy. Experienced. The kind of operator who's been through enough in this industry that most things don't rattle him anymore. But this week was different. He's in...
McDonald's is panicking. That's not an exaggeration. After years of raising menu prices — and facing intense social media backlash over $18 Big Mac meals in some markets — CEO Chris Kempczinski launched what he called a nationwide...
Let me tell you about a little research trip I took to a major chain sports bar. Family casual place. Nothing fancy. I walked in on a Tuesday night, stood at the host stand, and waited. And waited. And waited some more. Five minutes. FIVE...
So. Valentine's Day. Did you do anything special at your restaurant, or did you just slap some red tablecloths down and call it a day? If you're like most independent restaurants, you probably ran your normal menu with maybe a "Lover's...
Last week, I'm on a Zoom call with a restaurant owner. She's frustrated. Confused. Sales are slow, and she needs help getting customers back through the door. So I ask her the obvious question: "What was working for you in the past?"...
Last Tuesday night, I walked into a tiny German restaurant I'd never been to before. The kind of place you could easily miss if you weren't looking for it. Maybe 12 tables, dim lighting, and the smell of schnitzel hitting you the moment...
Last week, I got an invitation to something called "Michael's Wine Cellar." Which is funny, because my name is Michael. So obviously, I had to go. From the outside? Total strip mall vibes. The kind of place you'd drive past without a...
Let me start by asking you something: when's the last time you saw a baseball game where fans camped out for tickets they couldn't even buy? That's what happens with the Savannah Bananas, a minor league baseball team in Georgia that's...
