Let me ask you a question... is print dead? Does anyone open their mailbox anymore? (Not their email inbox, but their physical mailbox.) Last time I checked, print mail was still the highest-rated media for deliverability and open rates: Print delivery rate for a piece from the post office to your customers mailbox - 98% [...]
We all know that what other people share and say about our business is more powerful than what we say about ourselves and our business. It’s human nature, cant fight it. So why not use it to your advantage to help get the word out about what you do and how well you do [...]
Without new customers, any business will die. Getting new customers in today's digital world IS NOT easy. We all know that. Millions of businesses are competing for the attention of your potential new customers to their websites. How do you stand out from the crowd and get more eyeballs on your website? I give [...]
This week I go over an example one of the most powerful sneak-up marketing techniques ever created to getting your marketing opened. This technique is a slam dunk (yes, March Madness reference) to making it past the garbage can sorting ritual that your prospects conduct each day after going to their mailbox. Watch the [...]
Two marketing professors from the Berkeley School of Economics asked this question of more than 2,000 senior executives from around the world over a four-year period, surveying multiple industries. Specifically, they wanted to know what factors accounted for each company’s competitive success. For what reasons do customers choose them over their immediate competitors? Almost [...]
