The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Let me tell you about the best marketing move I ever made as a restaurant owner. It did not involve Facebook. It did not involve Instagram. There was no algorithm. No boosted post. No ad spend. No dashboard to stare at wondering why your cost per click went up again....
Let me ask you something. When do you think most restaurant owners start thinking about Halloween? October 28th. Maybe the 29th if they are really on top of things, right? By then it is over. The window is gone. The money is already being spent somewhere else. And...
And It Has Nothing To Do With Food, Location or Staff I am going to tell you something that nobody in this industry wants to say out loud. The number one killer of restaurants is not the economy. It is not food costs. It is not your location, your competition, your...
Here is something that happens in every restaurant in America. You’re sitting in a pre-shift meeting and somebody throws out a brilliant idea. A new promotion. A killer social media concept. A loyalty program that could bring people back every single week. And...
Ok I never went to therapy for owning a restaurant. Maybe I should have. But we’re all crazy for getting into this business in the first place, right? Financial gurus, friends, family, your neighbor, priest, best friend, banker, competitors, uncle, parents... EVERYONE...
I want to tell you about a pizza restaurant owner I know. Great food. Loyal customers. A social media following he had spent years building. Thousands of followers on Facebook and Instagram. He posted consistently, engaged with his community, and drove real traffic...
I have a client who owns an Italian restaurant. Great food. Passionate owner. Beautiful room. And a menu that was quietly destroying everything. Seven pages. Way over a hundred items. When I first sat down with him I asked how things were going. He said the same thing...
Jon Taffer has a trick that sounds almost too simple. When a brand new guest sits down at one of the restaurants he works with, a red napkin goes on the table. That's it. A red napkin. But here's what that red napkin does. The manager sees it. Walks over. Introduces...
Let me tell you about two social media posts from the same week. The first one: a professionally designed graphic. Perfect fonts. Clean layout. Beautiful brand colors. A little animated fork in the corner. And right in the middle, in gorgeous bold text: "Come try our...
You've heard of slipstream marketing, right? No? Good. That means your competitors haven't either. Here's the concept in one sentence: instead of creating demand from scratch, you attach your restaurant to something people are already excited about — and ride the...
