Two marketing professors from the Berkeley School of Economics asked this question of more than 2,000 senior executives from around the world over a four-year period, surveying multiple industries. Specifically, they wanted to know what factors accounted for each company’s competitive success. For what reasons do customers choose them over their immediate competitors? Almost [...]
Hi, Happy Holidays, by the way. We are getting really close! I know a lot of you are very busy inside your businesses this month, which is great to hear! But, I want to make sure you don't let the last two weeks of the year slip by without taking advantage of all the [...]
If you're not doing this for your business this holiday season, you're losing out. This method of making sales for your business is crucial to your success in December. Your competitors are doing it, the national chains are doing it, and you should be doing it too. Watch the video and I will give [...]
This week I cover one of the easiest, no-brainer promotions to get your existing customers to come back and get more new customers as well. This is soooo simple, but no one is doing it. Do this and you will stand out from all your competition. Watch Now: And Happy Thanksgiving next [...]
