Look, I'm gonna be straight with you here... Most restaurant owners I meet are absolutely CRUSHING IT when it comes to food. I mean, the stuff coming out of your kitchen? Pure magic. Your service? Top notch. Your passion for hospitality?...
The DFY Restaurant Profit Journal
The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
7 Restaurants, 1 Winner: My Restaurant Service Experiment
I just got back from Atlanta this week where I was putting on a seminar for independent restaurant owners like you. And let me tell you something... What I witnessed during my four days there absolutely SHOCKED me. Here's what happened: I...
“Your Best Customers Just Vanished” – Here’s How to Win Them Back (Without Begging)
You know that sinking feeling, right? You're scanning the dining room on a busy Friday night, and suddenly it hits you – where's Jim? He used to come in every week for the past two years, always ordered the salmon, always sat at table 12....
Are We Heading for a Restaurant Price War? Why You Should Stay Out of the Fight
After 17 years as a restaurant consultant and 26 years as a restaurant owner myself, I've seen this movie before. Multiple times. And it never ends well for independent restaurant owners. Right now, we're witnessing the early stages of...
The 30-Year Restaurant Owner Who Almost Gave Up (Until He Discovered This ONE Thing)
Let me tell you about a phone call I got last week that honestly broke my heart... I was talking with Jim (not his real name,) a restaurant owner from small-town Ohio who's been running his family casual restaurant for 30 years. THIRTY...
Money Making Email Template (Copy & Paste) For Restaurant Owners
Running a restaurant is incredibly demanding, and marketing often falls to the bottom of your priority list. But staying connected with your customers doesn't have to be complicated or time-consuming. I'm going to show you how to create...
Want to Fill More Tables? One Word… Email.
Okay, I know what you're thinking. "Really? Email lists? I've got food to prep, staff to manage, and a million fires to put out (hopefully not literal ones in the kitchen)." Trust me, I hear you. The last thing any of us need is another...
Why Your Guests Aren’t Coming Back (And It’s Not What You Think)
Let me hit you with a surprising truth bomb: The #1 reason customers don't return to a restaurant isn't the food. It's not even those bathrooms you obsess over keeping spotless. And no, it's not your carefully curated playlist. It's the...
Rising Costs & Menu Pricing: A Secret Interview with Two Restaurant Experts (And Pretty Cool Guys!)
In this powerful interview, two restaurant industry experts with over 60 years of combined experience come together to tackle one of the most pressing challenges facing restaurant owners today: rising costs and menu pricing. Michael Thibault (The Done For You...
WARNING: Your Restaurant’s Silent Killer Isn’t What You Think
Let me tell you about a conversation I just had that honestly kept me up at night... I was chatting with a local restaurant owner (maybe you can relate?) who told me business was "ok" and "a little slow." When I asked what he was doing to...