The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Last Tuesday night, I walked into a tiny German restaurant I'd never been to before. The kind of place you could easily miss if you weren't looking for it. Maybe 12 tables, dim lighting, and the smell of schnitzel hitting you the moment...
Last week, I got an invitation to something called "Michael's Wine Cellar." Which is funny, because my name is Michael. So obviously, I had to go. From the outside? Total strip mall vibes. The kind of place you'd drive past without a...
Let me start by asking you something: when's the last time you saw a baseball game where fans camped out for tickets they couldn't even buy? That's what happens with the Savannah Bananas, a minor league baseball team in Georgia that's...
Last month, Tommy Bahama's sent me an offer. $50 off when I spend $100 or more on food. And suddenly, I'm checking my calendar. Texting my wife. Making sure we get there before the expiration date. Here's the thing: I already loved Tommy...
You know what kills me? Watching restaurant owners throw money at Facebook ads, Groupon deals, and loyalty apps... while completely ignoring the cheapest, most powerful marketing tool they already have. It's not your food. It's not your...
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two promotions that work like gangbusters, plus the exact copy you can steal to...
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was taken with a flip phone from 2003. Then he wondered why his holiday...
(And Why Your Staff's Happiness Is Your Bottom Line) This month on one of my high-level coaching groups for restaurant owners that I mentor, we got into a heated discussion about staff. "My employees don't care," one owner complained....
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(But This Comes Pretty Close) Let me be brutally honest with you: there's no magic bullet in restaurant marketing. I know that's not what you want to hear. You're probably hoping I'll tell you about some secret hack that'll pack your...
