There was a story about an ice cream shop owner in Detroit a few weeks ago who stalked and
shamed a customer on social media for not leaving a tip. The really bad part was that he used
her credit card information to track her down.
The story went viral and made national news. Needless to say, people didn’t take kindly to his
actions. They lambasted him on social media and reviews. I’ve dealt with this before for some of
our review management clients across Google and social media. It aint pretty. Just
saying.
In this week’s edition of Mike’s Money-Making Minutes, I give you my philosophy from when I owned
my restaurants in regards to mandatory tipping and service charges added to a customers tab.
WARNING– It’s my opinion and I make that clear. But I would love to hear what your philosophy
and comments are too!
Customers beware.
Video highlights:
00:29 The ugly story
01:11 Shame, shame, shame on you!
02:00 My secret “Tipping Strategy”
03:34 Is tipping out of hand?
05:08 The most important job as an owner
Click the button below to watch the recording. It will only be live for the next 7 days.
Michael Thibault
Known as “The Done For You Marketing Guy for Restaurants.” International Speaker on Restaurant Marketing. Published contributing author of 4 Marketing Books. Industry expert on Google Searches and Review Sites. Recovering Independent Restaurant Owner and Caterer of over 21 years. And, all-around good guy.
