The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
So. Valentine's Day. Did you do anything special at your restaurant, or did you just slap some red tablecloths down and call it a day? If you're like most independent restaurants, you probably ran your normal menu with maybe a "Lover's...
Last week, I'm on a Zoom call with a restaurant owner. She's frustrated. Confused. Sales are slow, and she needs help getting customers back through the door. So I ask her the obvious question: "What was working for you in the past?"...
You know what kills me? Watching restaurant owners throw money at Facebook ads, Groupon deals, and loyalty apps... while completely ignoring the cheapest, most powerful marketing tool they already have. It's not your food. It's not your...
December's breathing down your neck, and if you're not already knee-deep in holiday promotion planning, you're behind. But don't panic – I'm about to hand you two promotions that work like gangbusters, plus the exact copy you can steal to...
Last week, I watched a restaurant owner post a blurry photo of his holiday menu on Facebook. No caption. No excitement. Just a grainy picture that looked like it was taken with a flip phone from 2003. Then he wondered why his holiday...
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(But This Comes Pretty Close) Let me be brutally honest with you: there's no magic bullet in restaurant marketing. I know that's not what you want to hear. You're probably hoping I'll tell you about some secret hack that'll pack your...
(And the 3 Simple Things That Make Them Work) I've watched thousands of restaurant owners throw money at promotions that not only fail to bring customers back, but actually hurt their business in the long run. "Buy one, get one free!"...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
Discover the psychology behind dining out and how to create experiences that turn first-time visitors into loyal customers The Surprising Truth About Restaurant Success As restaurant owners, we often obsess over perfecting our recipes,...
