The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Last week, I was in Dallas putting on a seminar for restaurant owners about getting more customers and keeping them coming back. After a long day of seminar-ing, I decided to practice what I preach and check out a local steakhouse with my...
(But This Comes Pretty Close) Let me be brutally honest with you: there's no magic bullet in restaurant marketing. I know that's not what you want to hear. You're probably hoping I'll tell you about some secret hack that'll pack your...
(And the 3 Simple Things That Make Them Work) I've watched thousands of restaurant owners throw money at promotions that not only fail to bring customers back, but actually hurt their business in the long run. "Buy one, get one free!"...
(And How You Can Copy It Too) Twenty-five years ago, I was drowning. December would hit, and my restaurant was packed. Every table full, staff running around like crazy, cash register singing. Then January 1st would arrive, and it was...
Discover the psychology behind dining out and how to create experiences that turn first-time visitors into loyal customers The Surprising Truth About Restaurant Success As restaurant owners, we often obsess over perfecting our recipes,...
Alright, grab your coffee and give me 5 minutes, because I'm about to hand you the exact formula that I used for all 6 of my restaurants to increase sales. And I've taught this to thousands of restaurants to upsell desserts, drinks,...
Hey there! Let me ask you something – when was the last time you saw a trending topic blow up online and thought, "Man, I wish I could get that kind of attention for my restaurant"? I get it. You're scrolling through social media,...
I just got back from Atlanta this week where I was putting on a seminar for independent restaurant owners like you. And let me tell you something... What I witnessed during my four days there absolutely SHOCKED me. Here's what happened: I...
Running a restaurant is incredibly demanding, and marketing often falls to the bottom of your priority list. But staying connected with your customers doesn't have to be complicated or time-consuming. I'm going to show you how to create...
Okay, I know what you're thinking. "Really? Email lists? I've got food to prep, staff to manage, and a million fires to put out (hopefully not literal ones in the kitchen)." Trust me, I hear you. The last thing any of us need is another...
