The Secret Behind The Biggest Summer Sales Accelerator Promotion

Are you looking for effective restaurant marketing to drive up sales this summer despite what might be a slower season?

Unfortunately, no matter how much they love you, your customers are easily distracted in the summer. They are thinking about vacations, picnics, and BBQs – not your restaurant. Can you believe that? How dare they.

That means you need to find a restaurant marketing strategy to get in front of your current customers and get them to come back sooner. When you know a slow season is approaching, you need to have a plan to ensure that your frequent customers remember to add you to their summer plans.

It’s like a friendly poke in the shoulder… hey remember us, your favorite place to eat out?

Repeat customers are the lifeblood of any business. Without it, you can’t maintain a consistent flow of income, and your business will eventually dry up and die. You need new customers too, but your existing customers already know and like you and trust you. The easy person to sell to.

And the best part is it’s easier and cheaper to convince them to return again and influence their buying decisions. Repeat customers are 9 times more likely to convert than first-time buyers (Adobe Digital Index). Your business growth depends on a steady flow of regular, repeat, and frequent customers.

Don’t make this mistake and operate on the assumption that they’ll return on their own.
That’s what I call the “hope and pray” strategy.

Life gets busy. There are so many other options; it’s not on the route home, a friend recommends somewhere else…but what it really comes down to is that they forget.

This is why having repeat customer strategies in place is essential. Otherwise, your repeat customers diminish over time, and finding enough new customers to compensate for them is impossible.

And when summer is around the corner, you know people will be easily lured by other options. Enter that conversation in their mind; if they are busy thinking about summer plans, create marketing that ties it into that. This is called slipstream marketing, marketing that is fun and connected to what is on people’s minds.

We have developed and refined one of our most successful promotions over the years. We turn it into the “Christmas In July” No Peeking promotion to accelerate your summer sales and increase retention.

This is a foolproof strategy that has worked time and time again. There’s something magical about Christmas, even in the middle of summer. From festive decor and themed menu items to sales and promotions, there are countless opportunities to connect with customers and generate excitement during the dog days of summer.

This campaign is perfect for restaurants wanting to break through the season’s monotony and stand out.

Want to see how this restaurant owner from Wisconsin increased his sales by over $110,000.00 during his summer months? Click his handsome picture and the video of exactly how he did it. You will be magically transported to the page. Scroll halfway down to view.

Bounceback promotions can generate impressive results for restaurants because they focus on retaining customers who already like and use your business. They reach customers who already know you – and can be encouraged to return sooner, spending more money. By enticing them with a special offer or discount after paying their bill, you can encourage them to return and buy from you again.

Our perennial success is a No Peeking Promotion given out in the month BEFORE you anticipate a slower season. For the summer season, most of our clients pass out envelopes in June, packing their restaurants in July. It’s called the DFY Christmas in July Red Envelope No Peeking Promotion.

Everyone is given a sealed envelope with a prize hidden inside the envelope, and the catch is that they can only open it once they return again.

People respond most strongly when their emotions are triggered. When customers see or hear something that resonates emotionally, they are much more likely to take action on your marketing. This marketing type helps drive sales and differentiate you from competitors who use only traditional informational approaches in their campaigns.

Various emotions can be targeted, including love, happiness, joy, surprise, nostalgia, anger, fear, and sadness.

The DFY Christmas in July No Peeking Promotion uses one of the most powerful emotions known to humans: CURIOSITY. Once the customer has one of the envelopes in their hands, curiosity gets the better of them.

Most people love the suspense while waiting to see what they’ve won. The whole experience of returning the promotion is positive, especially since they win something (and everyone who plays your version wins).

It taps into FOMO (fear of missing out) … people logically know that the odds are they won’t be the big winner, but there’s always that ‘what if’… which means they’ll be sure to come in to visit your restaurant just to open the envelope and see what they did win!

This promo has been tested and proven to work by our clients, hauling in over $295 MILLION in sales over the past 15 years for any size, style, and location of restaurant. Many of our clients have such great success with this promotion they run it several times a year, giving it a different theme each time. As your mom always used to say, “If it ain’t broke, don’t fix it!”

It works so well because it’s easy, stands out, is inexpensive, and we theme it to match current holidays and celebrations throughout the year. The best part is that we do all the work for you. You set the parameters, and we print, stuff, seal, and send you the campaign ready to hand out.

If you want to take advantage of this massively successful restaurant promotion – packing restaurants in June and July, I will give you FREE Shipping if you decide to order before May 1st, 2023. Enjoy.