But My Restaurant Is Different!
Why does it seem like every time you turn around, there’s a new restaurant popping up in your neighborhood? And not just any restaurant – often a corporate chain with big bucks for marketing and a pre-built reputation. It feels like everywhere you look, someone is...
Discounting VS Marketing
Are you a discounter? Go ahead; it’s OK; you can say it. It’s not your fault. You might have been led into it at some point by a pushy ad sales rep that told you you had to run coupons in the Valpak or Entertainment Book to compete. Or maybe you got into a nasty...
How To Use A Leprechaun To Promote Your Restaurant
If you’re thinking ahead with your restaurant marketing, you may already be considering how to take advantage of St. Patrick’s Day. March 17th which is a Friday this year, oh boy! But even if you’re not, there’s still time to turn your restaurant into an Irish one for...
How To Answer Negative Restaurant Reviews
Do you care what people say about you and your business online? I’m referring to social media and review sites like Yelp, Google, Facebook, TripAdvisor, etc. You should because it’s what your new customers see, and your new employees as well! Everyone checks you out...
